Summary: | This study examines the ways in which residents in the United States perceive Sicily as a tourist destination based on representations of the island encountered through commercial cinema. Twelve participants viewed trailers or clips of twelve feature films and then rated their impressions of the people, places, activities, and moods of each piece. They then responded to an open-ended question about whether what they saw made them want to go to Sicily. Next, I reviewed each participant’s responses with them to investigate their perceptions further. I mix the findings of this process with insights gleaned from the literature on film-induced tourism as well as from analyses of the films themselves.
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