Discovering Customer Purchase Patterns in Product Communities: An Empirical Study on Co-Purchase Behavior in an Online Marketplace
Marketplace platforms gather and store data on each activity of their users to analyze their customer purchase behavior helping to improve marketing activities such as product placement, cross-selling, or customer retention. Market basket analysis (MBA) has remained a valuable data mining technique...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2021-10-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/16/7/162 |