The Discursive Construction of ‘Good Parenting’ by Romanian Parenting Influencers
This article analyzes promotional and educational content published online by newly emerged parenting influencers in Romania to endorse parenting education programs, workshops, seminars, or books. The paper aims to investigate how these programs construct ‘good parenting’ practices at a discursive...
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| Format: | Article |
| Language: | English |
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National University of Political Studies and Public Administration (SNSPA), College of Communication and Public Relations, Bucharest
2023-12-01
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| Series: | Romanian Journal of Communications and Public Relations |
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| Online Access: | https://journalofcommunication.ro/index.php/journalofcommunication/article/view/399 |
| _version_ | 1797383052353077248 |
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| author | Florența Toader |
| author_facet | Florența Toader |
| author_sort | Florența Toader |
| collection | DOAJ |
| description |
This article analyzes promotional and educational content published online by newly emerged parenting influencers in Romania to endorse parenting education programs, workshops, seminars, or books. The paper aims to investigate how these programs construct ‘good parenting’ practices at a discursive level, what (de)legitimation strategies they use to promote products or services, and how they shape power relations between experts and parents. The study uses a multidimensional thematic, critical, and pragmatic discourse analysis approach. The results show that, through discursive strategies, influencers portray ‘good parenting’ as an anxiety and value-driven process. This approach is rooted in a parental determinist view that emphasizes the influence of parental actions on children’s health and well-being. On the other hand, parenting expert influencers depict the ‘good parent’ as a ‘conscious parent’ (a parent that is both child-conscious, and attentive to their own needs and emotions) who should reform old parenting practices to ensure a secure relationship with their children and correct old parenting mistakes. The paper contributes to the growing body of knowledge on the changing nature of parental culture in post-industrial countries, with a particular focus on Romania.
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| first_indexed | 2024-03-08T21:14:12Z |
| format | Article |
| id | doaj.art-4ac92d43c65a45258b6bc0ee246cf6c4 |
| institution | Directory Open Access Journal |
| issn | 1454-8100 2344-5440 |
| language | English |
| last_indexed | 2024-03-08T21:14:12Z |
| publishDate | 2023-12-01 |
| publisher | National University of Political Studies and Public Administration (SNSPA), College of Communication and Public Relations, Bucharest |
| record_format | Article |
| series | Romanian Journal of Communications and Public Relations |
| spelling | doaj.art-4ac92d43c65a45258b6bc0ee246cf6c42023-12-22T01:01:54ZengNational University of Political Studies and Public Administration (SNSPA), College of Communication and Public Relations, BucharestRomanian Journal of Communications and Public Relations1454-81002344-54402023-12-0125210.21018/rjcpr.2023.2.399336The Discursive Construction of ‘Good Parenting’ by Romanian Parenting InfluencersFlorența Toader0National University of Political Studies and Public Administration This article analyzes promotional and educational content published online by newly emerged parenting influencers in Romania to endorse parenting education programs, workshops, seminars, or books. The paper aims to investigate how these programs construct ‘good parenting’ practices at a discursive level, what (de)legitimation strategies they use to promote products or services, and how they shape power relations between experts and parents. The study uses a multidimensional thematic, critical, and pragmatic discourse analysis approach. The results show that, through discursive strategies, influencers portray ‘good parenting’ as an anxiety and value-driven process. This approach is rooted in a parental determinist view that emphasizes the influence of parental actions on children’s health and well-being. On the other hand, parenting expert influencers depict the ‘good parent’ as a ‘conscious parent’ (a parent that is both child-conscious, and attentive to their own needs and emotions) who should reform old parenting practices to ensure a secure relationship with their children and correct old parenting mistakes. The paper contributes to the growing body of knowledge on the changing nature of parental culture in post-industrial countries, with a particular focus on Romania. https://journalofcommunication.ro/index.php/journalofcommunication/article/view/399CDAparenting discourselegitimizationinfluencersRomania |
| spellingShingle | Florența Toader The Discursive Construction of ‘Good Parenting’ by Romanian Parenting Influencers Romanian Journal of Communications and Public Relations CDA parenting discourse legitimization influencers Romania |
| title | The Discursive Construction of ‘Good Parenting’ by Romanian Parenting Influencers |
| title_full | The Discursive Construction of ‘Good Parenting’ by Romanian Parenting Influencers |
| title_fullStr | The Discursive Construction of ‘Good Parenting’ by Romanian Parenting Influencers |
| title_full_unstemmed | The Discursive Construction of ‘Good Parenting’ by Romanian Parenting Influencers |
| title_short | The Discursive Construction of ‘Good Parenting’ by Romanian Parenting Influencers |
| title_sort | discursive construction of good parenting by romanian parenting influencers |
| topic | CDA parenting discourse legitimization influencers Romania |
| url | https://journalofcommunication.ro/index.php/journalofcommunication/article/view/399 |
| work_keys_str_mv | AT florentatoader thediscursiveconstructionofgoodparentingbyromanianparentinginfluencers AT florentatoader discursiveconstructionofgoodparentingbyromanianparentinginfluencers |