Intellectual Property: A strategic lever for the commercialization of innovative traditional craft products in Algeria
The marketing of artisanal products on the global market has long contributed to the generation of wealth and economic development of nations. This positive trend has quickly removed barriers to entry into the international artisan market, thanks to the emergence of new management practices th...
| Main Authors: | , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
University of Boumerdes
2023-12-01
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| Series: | المجلة الدولية للأداء الاقتصادي |
| Subjects: | |
| Online Access: | https://www.ijep.dz/index.php/IJEP/article/view/290 |