Bandit Algorithms for Advertising Optimization: A Comparative Study

In recent years, the rapid development of digital advertising has challenged advertisers to make optimal choices among multiple options quickly. This is crucial for increasing user engagement and return on investment. However, traditional A/B testing often suffers from slow response times and diffic...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Tian Ziyue
التنسيق: مقال
اللغة:English
منشور في: EDP Sciences 2025-01-01
سلاسل:ITM Web of Conferences
الوصول للمادة أونلاين:https://www.itm-conferences.org/articles/itmconf/pdf/2025/04/itmconf_iwadi2024_01019.pdf