Bandit Algorithms for Advertising Optimization: A Comparative Study

In recent years, the rapid development of digital advertising has challenged advertisers to make optimal choices among multiple options quickly. This is crucial for increasing user engagement and return on investment. However, traditional A/B testing often suffers from slow response times and diffic...

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מחבר ראשי: Tian Ziyue
פורמט: Article
שפה:English
יצא לאור: EDP Sciences 2025-01-01
סדרה:ITM Web of Conferences
גישה מקוונת:https://www.itm-conferences.org/articles/itmconf/pdf/2025/04/itmconf_iwadi2024_01019.pdf