Hugo Chávez and the building of his self-image through metaphor
In the last decades metaphor has been much researched from both theoretical and empirical perspectives. One of the metaphor research lines has been the study of metaphor in specialized genres, including politics (Musolff, 2004). Political metaphor has been considerably researched within the cognitiv...
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| Format: | Article |
| Language: | English |
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Asociación Europea de Lenguas para Fines Específicos
2015-04-01
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| Series: | Ibérica |
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| Online Access: | http://www.aelfe.org/documents/06_IBERICA_29.pdf |
| _version_ | 1828544681643868160 |
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| author | Isabel Negro Alousque |
| author_facet | Isabel Negro Alousque |
| author_sort | Isabel Negro Alousque |
| collection | DOAJ |
| description | In the last decades metaphor has been much researched from both theoretical and empirical perspectives. One of the metaphor research lines has been the study of metaphor in specialized genres, including politics (Musolff, 2004). Political metaphor has been considerably researched within the cognitive framework and a few investigations have been concerned with the use of metaphor by political leaders (e.g. Semino & Masci, 1996; Charteris-Black, 2004, 2009). The present paper focuses on the use of metaphor in the public discourse of Hugo Chávez, the former Venezuelan president. Chávez was a captivating, if polarizing, leader whose hallmark was his oratory. We analyse a sample of Chávez’s speeches for evidence of its metaphorical content. We identify and explain the linguistic and conceptual metaphors that occur in his speeches with a view to demonstrating that they play a central role in the construction of Chávez’s self-image as both a political and religious leader for persuasive purposes. |
| first_indexed | 2024-12-12T02:34:54Z |
| format | Article |
| id | doaj.art-4b0e28d632dc40b78d445ea5d9e3709d |
| institution | Directory Open Access Journal |
| issn | 1139-7241 2340-2784 |
| language | English |
| last_indexed | 2024-12-12T02:34:54Z |
| publishDate | 2015-04-01 |
| publisher | Asociación Europea de Lenguas para Fines Específicos |
| record_format | Article |
| series | Ibérica |
| spelling | doaj.art-4b0e28d632dc40b78d445ea5d9e3709d2022-12-22T00:41:19ZengAsociación Europea de Lenguas para Fines EspecíficosIbérica1139-72412340-27842015-04-012983103Hugo Chávez and the building of his self-image through metaphorIsabel Negro Alousque 0Universidad Complutense de Madrid, SpainIn the last decades metaphor has been much researched from both theoretical and empirical perspectives. One of the metaphor research lines has been the study of metaphor in specialized genres, including politics (Musolff, 2004). Political metaphor has been considerably researched within the cognitive framework and a few investigations have been concerned with the use of metaphor by political leaders (e.g. Semino & Masci, 1996; Charteris-Black, 2004, 2009). The present paper focuses on the use of metaphor in the public discourse of Hugo Chávez, the former Venezuelan president. Chávez was a captivating, if polarizing, leader whose hallmark was his oratory. We analyse a sample of Chávez’s speeches for evidence of its metaphorical content. We identify and explain the linguistic and conceptual metaphors that occur in his speeches with a view to demonstrating that they play a central role in the construction of Chávez’s self-image as both a political and religious leader for persuasive purposes.http://www.aelfe.org/documents/06_IBERICA_29.pdfconceptual metaphorevaluationideologypersuasion |
| spellingShingle | Isabel Negro Alousque Hugo Chávez and the building of his self-image through metaphor Ibérica conceptual metaphor evaluation ideology persuasion |
| title | Hugo Chávez and the building of his self-image through metaphor |
| title_full | Hugo Chávez and the building of his self-image through metaphor |
| title_fullStr | Hugo Chávez and the building of his self-image through metaphor |
| title_full_unstemmed | Hugo Chávez and the building of his self-image through metaphor |
| title_short | Hugo Chávez and the building of his self-image through metaphor |
| title_sort | hugo chavez and the building of his self image through metaphor |
| topic | conceptual metaphor evaluation ideology persuasion |
| url | http://www.aelfe.org/documents/06_IBERICA_29.pdf |
| work_keys_str_mv | AT isabelnegroalousque hugochavezandthebuildingofhisselfimagethroughmetaphor |