Medindo a Imagem do Destino Turístico: uma Pesquisa Baseada na Teoria de Resposta ao Item
Potential Tourism in Brazil is recognized by some segments. Yet it is known to represent little in the international scenario. The purpose of this study is to construct and validate a Tourism Destination Image Scale for comparison between real tourists and potential tourists, as well as the literatu...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2010-01-01
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| Series: | RAC: Revista de Administração Contemporânea |
| Subjects: | |
| Online Access: | http://www.anpad.org.br/periodicos/arq_pdf/a_1011.pdf |
| _version_ | 1797710762349690880 |
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| author | Amalia Raquel Pérez-Nebra Cláudio V. Torres |
| author_facet | Amalia Raquel Pérez-Nebra Cláudio V. Torres |
| author_sort | Amalia Raquel Pérez-Nebra |
| collection | DOAJ |
| description | Potential Tourism in Brazil is recognized by some segments. Yet it is known to represent little in the international scenario. The purpose of this study is to construct and validate a Tourism Destination Image Scale for comparison between real tourists and potential tourists, as well as the literature review of the destination image concept. For this study, an electronic site in four different languages was used, with e-mails being written and sent in the same four languages. 658 from 66 different countries responded. The sample was made up of females (58.7%), singles (53.9%), with an average age of 33.2 (SD=11.5) years. More than 80% had completed a bachelor’s degree, the majority travelled to international locations (90.8%), but few travelled to Brazil (26.8%). Factor analysis, Item Response Theory and Group Differences were conducted. The results validated the Destination Image Scale. Five factors were found in this study: 1. Specific scenario, 2. Local culture, 3. Luxury and comfort, 4. Infra-structure and security, and 5. Recreation and entertainment. The second aim was achieved. The comparison between potential and real tourists shows differences in two factors. Applications and impacts were suggested in the work. |
| first_indexed | 2024-03-12T06:56:59Z |
| format | Article |
| id | doaj.art-4b195a3f88a94106a8a025d6fc0993ba |
| institution | Directory Open Access Journal |
| issn | 1415-6555 1982-7849 |
| language | English |
| last_indexed | 2024-03-12T06:56:59Z |
| publishDate | 2010-01-01 |
| publisher | Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) |
| record_format | Article |
| series | RAC: Revista de Administração Contemporânea |
| spelling | doaj.art-4b195a3f88a94106a8a025d6fc0993ba2023-09-02T23:59:40ZengAssociação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)RAC: Revista de Administração Contemporânea1415-65551982-78492010-01-011418099Medindo a Imagem do Destino Turístico: uma Pesquisa Baseada na Teoria de Resposta ao ItemAmalia Raquel Pérez-NebraCláudio V. TorresPotential Tourism in Brazil is recognized by some segments. Yet it is known to represent little in the international scenario. The purpose of this study is to construct and validate a Tourism Destination Image Scale for comparison between real tourists and potential tourists, as well as the literature review of the destination image concept. For this study, an electronic site in four different languages was used, with e-mails being written and sent in the same four languages. 658 from 66 different countries responded. The sample was made up of females (58.7%), singles (53.9%), with an average age of 33.2 (SD=11.5) years. More than 80% had completed a bachelor’s degree, the majority travelled to international locations (90.8%), but few travelled to Brazil (26.8%). Factor analysis, Item Response Theory and Group Differences were conducted. The results validated the Destination Image Scale. Five factors were found in this study: 1. Specific scenario, 2. Local culture, 3. Luxury and comfort, 4. Infra-structure and security, and 5. Recreation and entertainment. The second aim was achieved. The comparison between potential and real tourists shows differences in two factors. Applications and impacts were suggested in the work.http://www.anpad.org.br/periodicos/arq_pdf/a_1011.pdftourismdestination imagevalidationmeasurement. |
| spellingShingle | Amalia Raquel Pérez-Nebra Cláudio V. Torres Medindo a Imagem do Destino Turístico: uma Pesquisa Baseada na Teoria de Resposta ao Item RAC: Revista de Administração Contemporânea tourism destination image validation measurement. |
| title | Medindo a Imagem do Destino Turístico: uma Pesquisa Baseada na Teoria de Resposta ao Item |
| title_full | Medindo a Imagem do Destino Turístico: uma Pesquisa Baseada na Teoria de Resposta ao Item |
| title_fullStr | Medindo a Imagem do Destino Turístico: uma Pesquisa Baseada na Teoria de Resposta ao Item |
| title_full_unstemmed | Medindo a Imagem do Destino Turístico: uma Pesquisa Baseada na Teoria de Resposta ao Item |
| title_short | Medindo a Imagem do Destino Turístico: uma Pesquisa Baseada na Teoria de Resposta ao Item |
| title_sort | medindo a imagem do destino turistico uma pesquisa baseada na teoria de resposta ao item |
| topic | tourism destination image validation measurement. |
| url | http://www.anpad.org.br/periodicos/arq_pdf/a_1011.pdf |
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