Digital Campaign to Reduce Covid-19 Pandemic Risk
Hoaxes about COVID-19 on social media could be seen publicly and intentionally lead to inappropriate responses amid the pandemic. In this situation, the government’s public relations had a role in educating the public through accurate information about COVID-19 on social media. This research aimed t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Muhammadiyah Yogyakarta
2021-05-01
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| Series: | Komunikator |
| Subjects: | |
| Online Access: | https://journal.umy.ac.id/index.php/jkm/article/view/9811 |
| _version_ | 1818597161280995328 |
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| author | Agus Naryoso Arifa Rachma Febriyani Rintulebda Anggung Kaloka |
| author_facet | Agus Naryoso Arifa Rachma Febriyani Rintulebda Anggung Kaloka |
| author_sort | Agus Naryoso |
| collection | DOAJ |
| description | Hoaxes about COVID-19 on social media could be seen publicly and intentionally lead to inappropriate responses amid the pandemic. In this situation, the government’s public relations had a role in educating the public through accurate information about COVID-19 on social media. This research aimed to describe the public’s attitude towards digital campaigns to reduce the risk of COVID-19 in Central Java and the strategy behind this digital campaign. The research was designed as a descriptive study with a mixed approach method. The sampling technique used was purposive sampling. The data was collected through an online survey of 121 respondents, interviews with expert sources, and document review. Elaboration Likelihood Theory and Rhetoric Theory are used to explain the digital campaign. The results showed that most respondents (74%) rated the Governor as prioritizing the positive appeal approach through a digital campaign. The interview results revealed that the process of composing creative content in the digital campaign was carried out through discussions between the Governor and the content creator team. During a pandemic, a creatively packaged digital campaign was a strategic step to increase public participation in implementing preventive efforts. |
| first_indexed | 2024-12-16T11:43:24Z |
| format | Article |
| id | doaj.art-4b2e68b1f16041809aeb73c6ff85ac79 |
| institution | Directory Open Access Journal |
| issn | 1979-6765 2549-9246 |
| language | English |
| last_indexed | 2024-12-16T11:43:24Z |
| publishDate | 2021-05-01 |
| publisher | Universitas Muhammadiyah Yogyakarta |
| record_format | Article |
| series | Komunikator |
| spelling | doaj.art-4b2e68b1f16041809aeb73c6ff85ac792022-12-21T22:32:54ZengUniversitas Muhammadiyah YogyakartaKomunikator1979-67652549-92462021-05-0113111410.18196/jkm.1310465019Digital Campaign to Reduce Covid-19 Pandemic RiskAgus Naryoso0Arifa Rachma Febriyani1Rintulebda Anggung Kaloka2Communication Department, Universitas Diponegoro, IndonesiaInformation and Public Relations Department, Universitas Diponegoro, IndonesiaInformation and Public Relations Department, Universitas Diponegoro, IndonesiaHoaxes about COVID-19 on social media could be seen publicly and intentionally lead to inappropriate responses amid the pandemic. In this situation, the government’s public relations had a role in educating the public through accurate information about COVID-19 on social media. This research aimed to describe the public’s attitude towards digital campaigns to reduce the risk of COVID-19 in Central Java and the strategy behind this digital campaign. The research was designed as a descriptive study with a mixed approach method. The sampling technique used was purposive sampling. The data was collected through an online survey of 121 respondents, interviews with expert sources, and document review. Elaboration Likelihood Theory and Rhetoric Theory are used to explain the digital campaign. The results showed that most respondents (74%) rated the Governor as prioritizing the positive appeal approach through a digital campaign. The interview results revealed that the process of composing creative content in the digital campaign was carried out through discussions between the Governor and the content creator team. During a pandemic, a creatively packaged digital campaign was a strategic step to increase public participation in implementing preventive efforts.https://journal.umy.ac.id/index.php/jkm/article/view/9811central java provincial governmentcovid-19digital campaignsocial media |
| spellingShingle | Agus Naryoso Arifa Rachma Febriyani Rintulebda Anggung Kaloka Digital Campaign to Reduce Covid-19 Pandemic Risk Komunikator central java provincial government covid-19 digital campaign social media |
| title | Digital Campaign to Reduce Covid-19 Pandemic Risk |
| title_full | Digital Campaign to Reduce Covid-19 Pandemic Risk |
| title_fullStr | Digital Campaign to Reduce Covid-19 Pandemic Risk |
| title_full_unstemmed | Digital Campaign to Reduce Covid-19 Pandemic Risk |
| title_short | Digital Campaign to Reduce Covid-19 Pandemic Risk |
| title_sort | digital campaign to reduce covid 19 pandemic risk |
| topic | central java provincial government covid-19 digital campaign social media |
| url | https://journal.umy.ac.id/index.php/jkm/article/view/9811 |
| work_keys_str_mv | AT agusnaryoso digitalcampaigntoreducecovid19pandemicrisk AT arifarachmafebriyani digitalcampaigntoreducecovid19pandemicrisk AT rintulebdaanggungkaloka digitalcampaigntoreducecovid19pandemicrisk |