Analyzing Discussions Around Rural Health on Twitter During the COVID-19 Pandemic: Social Network Analysis of Twitter Data

BackgroundIndividuals from rural areas are increasingly using social media as a means of communication, receiving information, or actively complaining of inequalities and injustices. ObjectiveThe aim of our study is to analyze conversations about rural health taki...

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Main Authors: Wasim Ahmed, Josep Vidal-Alaball, Josep Maria Vilaseca Llobet
Format: Article
Language:English
Published: JMIR Publications 2023-03-01
Series:JMIR Infodemiology
Online Access:https://infodemiology.jmir.org/2023/1/e39209
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author Wasim Ahmed
Josep Vidal-Alaball
Josep Maria Vilaseca Llobet
author_facet Wasim Ahmed
Josep Vidal-Alaball
Josep Maria Vilaseca Llobet
author_sort Wasim Ahmed
collection DOAJ
description BackgroundIndividuals from rural areas are increasingly using social media as a means of communication, receiving information, or actively complaining of inequalities and injustices. ObjectiveThe aim of our study is to analyze conversations about rural health taking place on Twitter during a particular phase of the COVID-19 pandemic. MethodsThis study captured 57 days’ worth of Twitter data related to rural health from June to August 2021, using English-language keywords. The study used social network analysis and natural language processing to analyze the data. ResultsIt was found that Twitter served as a fruitful platform to raise awareness of problems faced by users living in rural areas. Overall, Twitter was used in rural areas to express complaints, debate, and share information. ConclusionsTwitter could be leveraged as a powerful social listening tool for individuals and organizations that want to gain insight into popular narratives around rural health.
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spelling doaj.art-4b37da051472457089a14dccfda885d92023-08-28T23:43:47ZengJMIR PublicationsJMIR Infodemiology2564-18912023-03-013e3920910.2196/39209Analyzing Discussions Around Rural Health on Twitter During the COVID-19 Pandemic: Social Network Analysis of Twitter DataWasim Ahmedhttps://orcid.org/0000-0001-8923-1865Josep Vidal-Alaballhttps://orcid.org/0000-0002-3527-4242Josep Maria Vilaseca Llobethttps://orcid.org/0000-0002-1577-5728 BackgroundIndividuals from rural areas are increasingly using social media as a means of communication, receiving information, or actively complaining of inequalities and injustices. ObjectiveThe aim of our study is to analyze conversations about rural health taking place on Twitter during a particular phase of the COVID-19 pandemic. MethodsThis study captured 57 days’ worth of Twitter data related to rural health from June to August 2021, using English-language keywords. The study used social network analysis and natural language processing to analyze the data. ResultsIt was found that Twitter served as a fruitful platform to raise awareness of problems faced by users living in rural areas. Overall, Twitter was used in rural areas to express complaints, debate, and share information. ConclusionsTwitter could be leveraged as a powerful social listening tool for individuals and organizations that want to gain insight into popular narratives around rural health.https://infodemiology.jmir.org/2023/1/e39209
spellingShingle Wasim Ahmed
Josep Vidal-Alaball
Josep Maria Vilaseca Llobet
Analyzing Discussions Around Rural Health on Twitter During the COVID-19 Pandemic: Social Network Analysis of Twitter Data
JMIR Infodemiology
title Analyzing Discussions Around Rural Health on Twitter During the COVID-19 Pandemic: Social Network Analysis of Twitter Data
title_full Analyzing Discussions Around Rural Health on Twitter During the COVID-19 Pandemic: Social Network Analysis of Twitter Data
title_fullStr Analyzing Discussions Around Rural Health on Twitter During the COVID-19 Pandemic: Social Network Analysis of Twitter Data
title_full_unstemmed Analyzing Discussions Around Rural Health on Twitter During the COVID-19 Pandemic: Social Network Analysis of Twitter Data
title_short Analyzing Discussions Around Rural Health on Twitter During the COVID-19 Pandemic: Social Network Analysis of Twitter Data
title_sort analyzing discussions around rural health on twitter during the covid 19 pandemic social network analysis of twitter data
url https://infodemiology.jmir.org/2023/1/e39209
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