The role of the ventromedial prefrontal cortex in purchase intent among older adults
Older adults are frequently the targets of scams and deception, with millions of individuals being affected each year in the United States alone. Previous research has shown that the ventromedial prefrontal cortex may play a role in vulnerability to fraud. The current study examined brain activation...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2016-08-01
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| Series: | Frontiers in Aging Neuroscience |
| Subjects: | |
| Online Access: | http://journal.frontiersin.org/Journal/10.3389/fnagi.2016.00189/full |
| _version_ | 1811239387532361728 |
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| author | Bryan P Koestner William Hedgcock Kameko Halfmann Natalie L Denburg |
| author_facet | Bryan P Koestner William Hedgcock Kameko Halfmann Natalie L Denburg |
| author_sort | Bryan P Koestner |
| collection | DOAJ |
| description | Older adults are frequently the targets of scams and deception, with millions of individuals being affected each year in the United States alone. Previous research has shown that the ventromedial prefrontal cortex may play a role in vulnerability to fraud. The current study examined brain activation patterns in relation to susceptibility to scams and fraud using functional magnetic resonance imaging. Twenty-eight healthy, community-dwelling older adults were subdivided into groups of impaired and unimpaired decision makers as determined by their performance on the Iowa Gambling Task. While in the scanner, the participants viewed advertisements that were created directly from cases deemed deceptive by the Federal Trade Commission. We then obtained behavioral measures involving comprehension of claims and purchase intentions of the product in each advertisement. Contrasts show brain activity in the ventromedial prefrontal cortex was less correlated with purchase intention in impaired versus unimpaired older adult decision makers. Our results have important implications for both future research and recognizing the possible causes of fraud susceptibility among older adults. |
| first_indexed | 2024-04-12T12:59:05Z |
| format | Article |
| id | doaj.art-4b69c84176cd4d95b46c44f102015b74 |
| institution | Directory Open Access Journal |
| issn | 1663-4365 |
| language | English |
| last_indexed | 2024-04-12T12:59:05Z |
| publishDate | 2016-08-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Aging Neuroscience |
| spelling | doaj.art-4b69c84176cd4d95b46c44f102015b742022-12-22T03:32:13ZengFrontiers Media S.A.Frontiers in Aging Neuroscience1663-43652016-08-01810.3389/fnagi.2016.00189195823The role of the ventromedial prefrontal cortex in purchase intent among older adultsBryan P Koestner0William Hedgcock1Kameko Halfmann2Natalie L Denburg3University of Iowa Hopsitals and ClinicsUniversity of Iowa Tippie College of BusinessSaint Norbert CollegeUniversity of Iowa Hopsitals and ClinicsOlder adults are frequently the targets of scams and deception, with millions of individuals being affected each year in the United States alone. Previous research has shown that the ventromedial prefrontal cortex may play a role in vulnerability to fraud. The current study examined brain activation patterns in relation to susceptibility to scams and fraud using functional magnetic resonance imaging. Twenty-eight healthy, community-dwelling older adults were subdivided into groups of impaired and unimpaired decision makers as determined by their performance on the Iowa Gambling Task. While in the scanner, the participants viewed advertisements that were created directly from cases deemed deceptive by the Federal Trade Commission. We then obtained behavioral measures involving comprehension of claims and purchase intentions of the product in each advertisement. Contrasts show brain activity in the ventromedial prefrontal cortex was less correlated with purchase intention in impaired versus unimpaired older adult decision makers. Our results have important implications for both future research and recognizing the possible causes of fraud susceptibility among older adults.http://journal.frontiersin.org/Journal/10.3389/fnagi.2016.00189/fullAgingDecision MakingFraudFrontal LobeMRI |
| spellingShingle | Bryan P Koestner William Hedgcock Kameko Halfmann Natalie L Denburg The role of the ventromedial prefrontal cortex in purchase intent among older adults Frontiers in Aging Neuroscience Aging Decision Making Fraud Frontal Lobe MRI |
| title | The role of the ventromedial prefrontal cortex in purchase intent among older adults |
| title_full | The role of the ventromedial prefrontal cortex in purchase intent among older adults |
| title_fullStr | The role of the ventromedial prefrontal cortex in purchase intent among older adults |
| title_full_unstemmed | The role of the ventromedial prefrontal cortex in purchase intent among older adults |
| title_short | The role of the ventromedial prefrontal cortex in purchase intent among older adults |
| title_sort | role of the ventromedial prefrontal cortex in purchase intent among older adults |
| topic | Aging Decision Making Fraud Frontal Lobe MRI |
| url | http://journal.frontiersin.org/Journal/10.3389/fnagi.2016.00189/full |
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