Predicting the Future for Rio 2016: Legal Issues in Sponsorship, Ambush Marketing, and Social Media
Against the backdrop of London 2012’s highly successful brand protection efforts, Rio 2016 promises to add additional layers of legal uncertainty, with strict Brazilian Olympic laws and a relaxed version of Rule 40 to bolster their Games-time enforcement efforts. Predicting the future for these Olym...
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| Format: | Article |
| Language: | English |
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University of Westminster Press
2016-08-01
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| Series: | Entertainment and Sports Law Journal |
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| Online Access: | https://www.entsportslawjournal.com/article/id/837/ |