Star and National Myths in Cold War Allegories: Marlene Dietrich’s Star Persona and the Western in Fritz Lang’s Rancho Notorious (1952)

Fritz Lang’s film Rancho Notorious offered Lang himself the chance to direct a western in which he could develop a double focus, contrasting indigenous American against foreign influences. He was helped in this by Marlene Dietrich, who had begun her career as a symbol of modernization and consumer c...

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Main Author: Hilaria Loyo
Format: Article
Language:English
Published: European Association for American Studies
Series:European Journal of American Studies
Subjects:
Online Access:https://journals.openedition.org/ejas/8717
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author Hilaria Loyo
author_facet Hilaria Loyo
author_sort Hilaria Loyo
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description Fritz Lang’s film Rancho Notorious offered Lang himself the chance to direct a western in which he could develop a double focus, contrasting indigenous American against foreign influences. He was helped in this by Marlene Dietrich, who had begun her career as a symbol of modernization and consumer culture. Lang used Dietrich in the film to comment on aspects of modernity and, at the same time, to offer an allegorical reading of American nationalism of the McCarthy era. Through Dietrich’s character, Altar, the boss of the Chuck-a-Luck ranch and the criminal world it embodied, Lang critiqued the emerging Cold War ideology of the man as patriarchal figure and bread-winner. At the same time, by moving Dietrich progressively towards the centre of the film, he produced an amalgam of the women’s film and the Western genre that suggested the pointlessness of the male aggression the Western itself had traditionally embodied.
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spelling doaj.art-4b7c4a6997b2459a8b4397cf3b4262122024-02-14T13:20:48ZengEuropean Association for American StudiesEuropean Journal of American Studies1991-93365410.4000/ejas.8717Star and National Myths in Cold War Allegories: Marlene Dietrich’s Star Persona and the Western in Fritz Lang’s Rancho Notorious (1952)Hilaria LoyoFritz Lang’s film Rancho Notorious offered Lang himself the chance to direct a western in which he could develop a double focus, contrasting indigenous American against foreign influences. He was helped in this by Marlene Dietrich, who had begun her career as a symbol of modernization and consumer culture. Lang used Dietrich in the film to comment on aspects of modernity and, at the same time, to offer an allegorical reading of American nationalism of the McCarthy era. Through Dietrich’s character, Altar, the boss of the Chuck-a-Luck ranch and the criminal world it embodied, Lang critiqued the emerging Cold War ideology of the man as patriarchal figure and bread-winner. At the same time, by moving Dietrich progressively towards the centre of the film, he produced an amalgam of the women’s film and the Western genre that suggested the pointlessness of the male aggression the Western itself had traditionally embodied.https://journals.openedition.org/ejas/8717consumerismthe westernpopular allegoryCold War culturegender ideologystar persona
spellingShingle Hilaria Loyo
Star and National Myths in Cold War Allegories: Marlene Dietrich’s Star Persona and the Western in Fritz Lang’s Rancho Notorious (1952)
European Journal of American Studies
consumerism
the western
popular allegory
Cold War culture
gender ideology
star persona
title Star and National Myths in Cold War Allegories: Marlene Dietrich’s Star Persona and the Western in Fritz Lang’s Rancho Notorious (1952)
title_full Star and National Myths in Cold War Allegories: Marlene Dietrich’s Star Persona and the Western in Fritz Lang’s Rancho Notorious (1952)
title_fullStr Star and National Myths in Cold War Allegories: Marlene Dietrich’s Star Persona and the Western in Fritz Lang’s Rancho Notorious (1952)
title_full_unstemmed Star and National Myths in Cold War Allegories: Marlene Dietrich’s Star Persona and the Western in Fritz Lang’s Rancho Notorious (1952)
title_short Star and National Myths in Cold War Allegories: Marlene Dietrich’s Star Persona and the Western in Fritz Lang’s Rancho Notorious (1952)
title_sort star and national myths in cold war allegories marlene dietrich s star persona and the western in fritz lang s rancho notorious 1952
topic consumerism
the western
popular allegory
Cold War culture
gender ideology
star persona
url https://journals.openedition.org/ejas/8717
work_keys_str_mv AT hilarialoyo starandnationalmythsincoldwarallegoriesmarlenedietrichsstarpersonaandthewesterninfritzlangsranchonotorious1952