GENDER CHARACTERISTICS OF ADVERTISING IN TERMS OF TRANSLATION (BASED ON THE COMPARATIVE ANALYSIS OF WOMEN’S AND MEN’S COSMETICS COMMERCIALS)
The article examines gender stereotypes and communicative strategies in cosmetics advertising discourse in terms of commercials creation and translation. The work is relevant due to the lack of studies concerning the gender aspect of advertising in the translation process. By gender in this study we...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
Udmurt University Publishing Center
2022-12-01
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| Series: | Многоязычие в образовательном пространстве |
| Subjects: | |
| Online Access: | https://journals.udsu.ru/multilingualism/article/view/7528/6618 |