Customer Relationship Management in Agile Healthcare Organizations
Today, several studies in the field to identify key factors in the success and agility of health care organizations to improve their performance in the face of changes have taken place in the context of customer relationship management among them. The purpose of this study was to explore the concept...
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| Format: | Article |
| Language: | English |
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EconJournals
2017-06-01
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| Series: | International Journal of Economics and Financial Issues |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/ijefi/issue/32035/354562?publisher=http-www-cag-edu-tr-ilhan-ozturk |
| _version_ | 1828022344066531328 |
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| author | Rafat Rezapour Nasrabad |
| author_facet | Rafat Rezapour Nasrabad |
| author_sort | Rafat Rezapour Nasrabad |
| collection | DOAJ |
| description | Today, several studies in the field to identify key factors in the success and agility of health care organizations to improve their performance in the face of changes have taken place in the context of customer relationship management among them. The purpose of this study was to explore the concept of customer relationship management, goals and benefits by considering its relationship with value creation for clients and treatment. Results showed concern for organizations today, creating customer satisfaction at the highest customer loyalty, which requires involvement in the value chain activities and decisions of the organization. |
| first_indexed | 2024-04-10T12:07:50Z |
| format | Article |
| id | doaj.art-4b9a55bc0c254d7bbaebddda9b83e14a |
| institution | Directory Open Access Journal |
| issn | 2146-4138 |
| language | English |
| last_indexed | 2024-04-10T12:07:50Z |
| publishDate | 2017-06-01 |
| publisher | EconJournals |
| record_format | Article |
| series | International Journal of Economics and Financial Issues |
| spelling | doaj.art-4b9a55bc0c254d7bbaebddda9b83e14a2023-02-15T16:16:08ZengEconJournalsInternational Journal of Economics and Financial Issues2146-41382017-06-01727307321032Customer Relationship Management in Agile Healthcare OrganizationsRafat Rezapour NasrabadToday, several studies in the field to identify key factors in the success and agility of health care organizations to improve their performance in the face of changes have taken place in the context of customer relationship management among them. The purpose of this study was to explore the concept of customer relationship management, goals and benefits by considering its relationship with value creation for clients and treatment. Results showed concern for organizations today, creating customer satisfaction at the highest customer loyalty, which requires involvement in the value chain activities and decisions of the organization.https://dergipark.org.tr/tr/pub/ijefi/issue/32035/354562?publisher=http-www-cag-edu-tr-ilhan-ozturkmanagement customer relationship customer orientation value healthcare service |
| spellingShingle | Rafat Rezapour Nasrabad Customer Relationship Management in Agile Healthcare Organizations International Journal of Economics and Financial Issues management customer relationship customer orientation value healthcare service |
| title | Customer Relationship Management in Agile Healthcare Organizations |
| title_full | Customer Relationship Management in Agile Healthcare Organizations |
| title_fullStr | Customer Relationship Management in Agile Healthcare Organizations |
| title_full_unstemmed | Customer Relationship Management in Agile Healthcare Organizations |
| title_short | Customer Relationship Management in Agile Healthcare Organizations |
| title_sort | customer relationship management in agile healthcare organizations |
| topic | management customer relationship customer orientation value healthcare service |
| url | https://dergipark.org.tr/tr/pub/ijefi/issue/32035/354562?publisher=http-www-cag-edu-tr-ilhan-ozturk |
| work_keys_str_mv | AT rafatrezapournasrabad customerrelationshipmanagementinagilehealthcareorganizations |