An examination of firms’ strategic orientations, innovativeness and performance with large Korean companies
Purpose - This paper aims to provide an examination of firms’ strategic orientations, innovativeness and performance with large Korean companies. Design/methodology/approach - The authors investigated the impacts of firms’ major key strategic orientations (customer orientation [CO], competitor orien...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2017-01-01
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| Series: | Asia Pacific Journal of Innovation and Entrepreneurship |
| Subjects: | |
| Online Access: | https://www.emeraldinsight.com/doi/pdfplus/10.1108/APJIE-12-2016-005 |
| Summary: | Purpose - This paper aims to provide an examination of firms’ strategic orientations, innovativeness and performance with large Korean companies. Design/methodology/approach - The authors investigated the impacts of firms’ major key strategic orientations (customer orientation [CO], competitor orientation [PO], technology orientation [TO] and internal/cost orientation [IO]) on firm innovativeness (INNO) and performance outcomes with large Korean companies. Findings - The results of the analysis showed that CO, PO and TO positively influence the innovativeness, which contributes to firm performance. Originality/value - The authors provide some managerial implications on the multiple roles of strategic orientations on firm INNO and performances, along with limitations of this study and future research directions. |
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| ISSN: | 2071-1395 2398-7812 |