An examination of firms’ strategic orientations, innovativeness and performance with large Korean companies
Purpose - This paper aims to provide an examination of firms’ strategic orientations, innovativeness and performance with large Korean companies. Design/methodology/approach - The authors investigated the impacts of firms’ major key strategic orientations (customer orientation [CO], competitor orien...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2017-01-01
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| Series: | Asia Pacific Journal of Innovation and Entrepreneurship |
| Subjects: | |
| Online Access: | https://www.emeraldinsight.com/doi/pdfplus/10.1108/APJIE-12-2016-005 |
| _version_ | 1818034874182795264 |
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| author | Sohyoun Synthia Shin Sungho Lee |
| author_facet | Sohyoun Synthia Shin Sungho Lee |
| author_sort | Sohyoun Synthia Shin |
| collection | DOAJ |
| description | Purpose - This paper aims to provide an examination of firms’ strategic orientations, innovativeness and performance with large Korean companies. Design/methodology/approach - The authors investigated the impacts of firms’ major key strategic orientations (customer orientation [CO], competitor orientation [PO], technology orientation [TO] and internal/cost orientation [IO]) on firm innovativeness (INNO) and performance outcomes with large Korean companies. Findings - The results of the analysis showed that CO, PO and TO positively influence the innovativeness, which contributes to firm performance. Originality/value - The authors provide some managerial implications on the multiple roles of strategic orientations on firm INNO and performances, along with limitations of this study and future research directions. |
| first_indexed | 2024-12-10T06:46:05Z |
| format | Article |
| id | doaj.art-4ba1d52dbf264c8a9968babb0298c984 |
| institution | Directory Open Access Journal |
| issn | 2071-1395 2398-7812 |
| language | English |
| last_indexed | 2024-12-10T06:46:05Z |
| publishDate | 2017-01-01 |
| publisher | Emerald Publishing |
| record_format | Article |
| series | Asia Pacific Journal of Innovation and Entrepreneurship |
| spelling | doaj.art-4ba1d52dbf264c8a9968babb0298c9842022-12-22T01:58:39ZengEmerald PublishingAsia Pacific Journal of Innovation and Entrepreneurship2071-13952398-78122017-01-0110118320210.1108/APJIE-12-2016-005589027An examination of firms’ strategic orientations, innovativeness and performance with large Korean companiesSohyoun Synthia Shin0Sungho Lee1Department of Finance and Marketing, College of Business, California State University, Chico, California, USADepartment and College of Business Administration, University of Seoul, Seoul, South KoreaPurpose - This paper aims to provide an examination of firms’ strategic orientations, innovativeness and performance with large Korean companies. Design/methodology/approach - The authors investigated the impacts of firms’ major key strategic orientations (customer orientation [CO], competitor orientation [PO], technology orientation [TO] and internal/cost orientation [IO]) on firm innovativeness (INNO) and performance outcomes with large Korean companies. Findings - The results of the analysis showed that CO, PO and TO positively influence the innovativeness, which contributes to firm performance. Originality/value - The authors provide some managerial implications on the multiple roles of strategic orientations on firm INNO and performances, along with limitations of this study and future research directions.https://www.emeraldinsight.com/doi/pdfplus/10.1108/APJIE-12-2016-005Firm innovativenessCustomer orientationCompetitor orientationTechnology orientationInternal/cost orientationPerformance outcomes of innovativeness |
| spellingShingle | Sohyoun Synthia Shin Sungho Lee An examination of firms’ strategic orientations, innovativeness and performance with large Korean companies Asia Pacific Journal of Innovation and Entrepreneurship Firm innovativeness Customer orientation Competitor orientation Technology orientation Internal/cost orientation Performance outcomes of innovativeness |
| title | An examination of firms’ strategic orientations, innovativeness and performance with large Korean companies |
| title_full | An examination of firms’ strategic orientations, innovativeness and performance with large Korean companies |
| title_fullStr | An examination of firms’ strategic orientations, innovativeness and performance with large Korean companies |
| title_full_unstemmed | An examination of firms’ strategic orientations, innovativeness and performance with large Korean companies |
| title_short | An examination of firms’ strategic orientations, innovativeness and performance with large Korean companies |
| title_sort | examination of firms strategic orientations innovativeness and performance with large korean companies |
| topic | Firm innovativeness Customer orientation Competitor orientation Technology orientation Internal/cost orientation Performance outcomes of innovativeness |
| url | https://www.emeraldinsight.com/doi/pdfplus/10.1108/APJIE-12-2016-005 |
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