Portrayals of men and women in Drum magazine (South Africa) advertisements
Orientation: The subject of gender portrayals in advertising continues to generate academicdiscussions in part because of its socialisation effects. Research purpose: The purpose of this study is to determine how print advertisements inDrum magazine portray women and men based on a number of catego...
Main Author: | Mlenga Jere |
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Format: | Article |
Language: | English |
Published: |
AOSIS
2014-07-01
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Series: | Acta Commercii |
Subjects: | |
Online Access: | https://actacommercii.co.za/index.php/acta/article/view/231 |
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