Sustainable tourism 2040
Purpose – In tourism, it is a challenge to connect the commercial (economic) interests of the industry with the creation of social and environmental values along the principles of sustainability. The purpose of this paper is to develop a framework that can inspire businesses to use sustainability as...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2017-04-01
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| Series: | Journal of Tourism Futures |
| Subjects: | |
| Online Access: | https://www.emeraldinsight.com/doi/pdfplus/10.1108/JTF-10-2015-0046 |
| _version_ | 1798034979506094080 |
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| author | Albert Postma Elena Cavagnaro Ernesto Spruyt |
| author_facet | Albert Postma Elena Cavagnaro Ernesto Spruyt |
| author_sort | Albert Postma |
| collection | DOAJ |
| description | Purpose – In tourism, it is a challenge to connect the commercial (economic) interests of the industry with the creation of social and environmental values along the principles of sustainability. The purpose of this paper is to develop a framework that can inspire businesses to use sustainability as a leading principle for their commercial activities, by means of expert consultation. Design/methodology/approach – A study was conducted in which sustainability, foresight and business identity featured as the guiding concepts. Data were collected by means of expert consultation. Findings – The study resulted in four scenarios for a sustainable tourism industry in 2040 which were framed by the key uncertainties driving this 2040 future. These scenarios offer a source of inspiration for tourism businesses to develop a proactive attitude and robust strategies for a sustainable yet competitive future. Subsequently, for each of the four business types (based on their identity or DNA) strategic questions were listed together with actionable strategic propositions with reference to sustainable development. Research limitations/implications – Data were collected with a sample of partners in the European Tourism Futures Research Network (convenience sample). Practical implications – The key strategic questions and actionable strategic propositions are presented for four different business styles that allow them to implement sustainability in a commercial way. Originality/value – The connection between the core concepts of sustainability, foresight and business identity offers a novel approach to the field of sustainability. |
| first_indexed | 2024-04-11T20:51:52Z |
| format | Article |
| id | doaj.art-4bb627e6ee764e6c9508789b34e50e22 |
| institution | Directory Open Access Journal |
| issn | 2055-5911 2055-592X |
| language | English |
| last_indexed | 2024-04-11T20:51:52Z |
| publishDate | 2017-04-01 |
| publisher | Emerald Publishing |
| record_format | Article |
| series | Journal of Tourism Futures |
| spelling | doaj.art-4bb627e6ee764e6c9508789b34e50e222022-12-22T04:03:50ZengEmerald PublishingJournal of Tourism Futures2055-59112055-592X2017-04-0131132210.1108/JTF-10-2015-0046590738Sustainable tourism 2040Albert Postma0Elena Cavagnaro1Ernesto Spruyt2European Tourism Futures Institute, Stenden University of Applied Science, Leeuwarden, The NetherlandsAcademy of International Hospitality Research, Stenden University of Applied Science, Leeuwarden, The NetherlandsFreekick, Rotterdam, The NetherlandsPurpose – In tourism, it is a challenge to connect the commercial (economic) interests of the industry with the creation of social and environmental values along the principles of sustainability. The purpose of this paper is to develop a framework that can inspire businesses to use sustainability as a leading principle for their commercial activities, by means of expert consultation. Design/methodology/approach – A study was conducted in which sustainability, foresight and business identity featured as the guiding concepts. Data were collected by means of expert consultation. Findings – The study resulted in four scenarios for a sustainable tourism industry in 2040 which were framed by the key uncertainties driving this 2040 future. These scenarios offer a source of inspiration for tourism businesses to develop a proactive attitude and robust strategies for a sustainable yet competitive future. Subsequently, for each of the four business types (based on their identity or DNA) strategic questions were listed together with actionable strategic propositions with reference to sustainable development. Research limitations/implications – Data were collected with a sample of partners in the European Tourism Futures Research Network (convenience sample). Practical implications – The key strategic questions and actionable strategic propositions are presented for four different business styles that allow them to implement sustainability in a commercial way. Originality/value – The connection between the core concepts of sustainability, foresight and business identity offers a novel approach to the field of sustainability.https://www.emeraldinsight.com/doi/pdfplus/10.1108/JTF-10-2015-0046ScenariosStrategyForesightSustainable tourismBusiness identity |
| spellingShingle | Albert Postma Elena Cavagnaro Ernesto Spruyt Sustainable tourism 2040 Journal of Tourism Futures Scenarios Strategy Foresight Sustainable tourism Business identity |
| title | Sustainable tourism 2040 |
| title_full | Sustainable tourism 2040 |
| title_fullStr | Sustainable tourism 2040 |
| title_full_unstemmed | Sustainable tourism 2040 |
| title_short | Sustainable tourism 2040 |
| title_sort | sustainable tourism 2040 |
| topic | Scenarios Strategy Foresight Sustainable tourism Business identity |
| url | https://www.emeraldinsight.com/doi/pdfplus/10.1108/JTF-10-2015-0046 |
| work_keys_str_mv | AT albertpostma sustainabletourism2040 AT elenacavagnaro sustainabletourism2040 AT ernestospruyt sustainabletourism2040 |