Predicting Consumer Personalities from What They Say
This study mapped personality based on the newly proposed extraction method from consumers’ textual data and revealed the relevance (attention) and polarity (affection) of words associated with a specific personality trait. Furthermore, we illustrate how unique words are used to predict a consumer’s...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-05-01
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| Series: | Applied Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-3417/13/10/6148 |
