IMPORTANT - PERFORMANCE ANALYSIS AS A TOOL IN DESTINATION MARKETING
<div>The Korça Region is located in the Southeast of Albania and borders Greece and Macedonia to the South and the East. It is a mountainous region with two major lakes, Lake Ohrid, the oldest lake in Europe, which is shared with Macedonia and Lake Prespa which is shared with Greece and Macedo...
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| Format: | Article |
| Language: | English |
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Universitatii Suceava
2011-06-01
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| Series: | Revista de Turism: Studii si Cercetari in Turism |
| Subjects: | |
| Online Access: | http://revistadeturism.ro/index.php/rdt/article/view/64 |
| _version_ | 1818720247662772224 |
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| author | Mamica NENE Eleina QIRICI |
| author_facet | Mamica NENE Eleina QIRICI |
| author_sort | Mamica NENE |
| collection | DOAJ |
| description | <div>The Korça Region is located in the Southeast of Albania and borders Greece and Macedonia to the South and the East. It is a mountainous region with two major lakes, Lake Ohrid, the oldest lake in Europe, which is shared with Macedonia and Lake Prespa which is shared with Greece and Macedonia (100km<sup>2</sup> in Albania).</div><div>If we consider the last years, there is an increasing tendency to improve the tourist facilities and to attract the tourist market which is interested for activities in open nature and relax in fresh and pure air. These demands could be met very well in Korca destination which is characterized by suitable climatic conditions and tourist services. Eventually a combination of development of town tourism and tourist villages helped the sustainability of the development of Korca as tourist destination in general.</div><div>The main purpose of this paper is to present the using of important - performance analysis in marketing destination for the development of tourism.</div><div>Highlights: (1) the paper considers multifarious goals of the destination management; (2) a computer booking system is used by hotels and guest houses in the region; (3) the relationship between what a tourists wants to find in a destination and that he finds in fact.</div> |
| first_indexed | 2024-12-17T20:19:48Z |
| format | Article |
| id | doaj.art-4bc508d49f084823ba565aa0f4a8ba25 |
| institution | Directory Open Access Journal |
| issn | 1844-2994 |
| language | English |
| last_indexed | 2024-12-17T20:19:48Z |
| publishDate | 2011-06-01 |
| publisher | Universitatii Suceava |
| record_format | Article |
| series | Revista de Turism: Studii si Cercetari in Turism |
| spelling | doaj.art-4bc508d49f084823ba565aa0f4a8ba252022-12-21T21:33:59ZengUniversitatii SuceavaRevista de Turism: Studii si Cercetari in Turism1844-29942011-06-010111420IMPORTANT - PERFORMANCE ANALYSIS AS A TOOL IN DESTINATION MARKETINGMamica NENEEleina QIRICI<div>The Korça Region is located in the Southeast of Albania and borders Greece and Macedonia to the South and the East. It is a mountainous region with two major lakes, Lake Ohrid, the oldest lake in Europe, which is shared with Macedonia and Lake Prespa which is shared with Greece and Macedonia (100km<sup>2</sup> in Albania).</div><div>If we consider the last years, there is an increasing tendency to improve the tourist facilities and to attract the tourist market which is interested for activities in open nature and relax in fresh and pure air. These demands could be met very well in Korca destination which is characterized by suitable climatic conditions and tourist services. Eventually a combination of development of town tourism and tourist villages helped the sustainability of the development of Korca as tourist destination in general.</div><div>The main purpose of this paper is to present the using of important - performance analysis in marketing destination for the development of tourism.</div><div>Highlights: (1) the paper considers multifarious goals of the destination management; (2) a computer booking system is used by hotels and guest houses in the region; (3) the relationship between what a tourists wants to find in a destination and that he finds in fact.</div>http://revistadeturism.ro/index.php/rdt/article/view/64Destination management organizationsImportant-tourism analysisMarketing destination |
| spellingShingle | Mamica NENE Eleina QIRICI IMPORTANT - PERFORMANCE ANALYSIS AS A TOOL IN DESTINATION MARKETING Revista de Turism: Studii si Cercetari in Turism Destination management organizations Important-tourism analysis Marketing destination |
| title | IMPORTANT - PERFORMANCE ANALYSIS AS A TOOL IN DESTINATION MARKETING |
| title_full | IMPORTANT - PERFORMANCE ANALYSIS AS A TOOL IN DESTINATION MARKETING |
| title_fullStr | IMPORTANT - PERFORMANCE ANALYSIS AS A TOOL IN DESTINATION MARKETING |
| title_full_unstemmed | IMPORTANT - PERFORMANCE ANALYSIS AS A TOOL IN DESTINATION MARKETING |
| title_short | IMPORTANT - PERFORMANCE ANALYSIS AS A TOOL IN DESTINATION MARKETING |
| title_sort | important performance analysis as a tool in destination marketing |
| topic | Destination management organizations Important-tourism analysis Marketing destination |
| url | http://revistadeturism.ro/index.php/rdt/article/view/64 |
| work_keys_str_mv | AT mamicanene importantperformanceanalysisasatoolindestinationmarketing AT eleinaqirici importantperformanceanalysisasatoolindestinationmarketing |