Comprehending the Marketing Strategies of Microfinance Institutions: Case of Selected Institutions within Multan District of Pakistan
The study focuses on finding whether micro finance institutions (MFIs) within Multan District of Pakistan use marketing approaches and strategies in credit delivery and savings mobilization. The objectives of the study are measuring the degree of marketing orientation among MFIs and probing the app...
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| Format: | Article |
| Language: | English |
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EconJournals
2015-07-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://www.econjournals.com/index.php/irmm/article/view/1266 |