The voice of capital
In this book, the author shows the changes that have taken place in Brazilian advertising discourse, mainly since the military coup of 1964. Analyzing advertisements of large companies published in Veja magazine between 1980 and 2002, she explains how the relationship between agencies, advertisers a...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Pontíficia Universidade Católica de São Paulo
2011-01-01
|
| Series: | Galáxia |
| Online Access: | https://revistas.pucsp.br/galaxia/article/view/4720 |
| _version_ | 1818248532088324096 |
|---|---|
| author | Edilson Cazeloto |
| author_facet | Edilson Cazeloto |
| author_sort | Edilson Cazeloto |
| collection | DOAJ |
| description | In this book, the author shows the changes that have taken place in Brazilian advertising discourse, mainly since the military coup of 1964. Analyzing advertisements of large companies published in Veja magazine between 1980 and 2002, she explains how the relationship between agencies, advertisers and vehicles created the conditions for the emergence of the “social responsibility” and “quality of life” discourses that predominate in business communication today. |
| first_indexed | 2024-12-12T15:22:05Z |
| format | Article |
| id | doaj.art-4bd3aad243cf474d8348062e5bc01eee |
| institution | Directory Open Access Journal |
| issn | 1519-311X 1982-2553 |
| language | English |
| last_indexed | 2024-12-12T15:22:05Z |
| publishDate | 2011-01-01 |
| publisher | Pontíficia Universidade Católica de São Paulo |
| record_format | Article |
| series | Galáxia |
| spelling | doaj.art-4bd3aad243cf474d8348062e5bc01eee2022-12-22T00:20:21ZengPontíficia Universidade Católica de São PauloGaláxia1519-311X1982-25532011-01-010203755The voice of capitalEdilson Cazeloto0PEPGCOS–UNIPIn this book, the author shows the changes that have taken place in Brazilian advertising discourse, mainly since the military coup of 1964. Analyzing advertisements of large companies published in Veja magazine between 1980 and 2002, she explains how the relationship between agencies, advertisers and vehicles created the conditions for the emergence of the “social responsibility” and “quality of life” discourses that predominate in business communication today.https://revistas.pucsp.br/galaxia/article/view/4720 |
| spellingShingle | Edilson Cazeloto The voice of capital Galáxia |
| title | The voice of capital |
| title_full | The voice of capital |
| title_fullStr | The voice of capital |
| title_full_unstemmed | The voice of capital |
| title_short | The voice of capital |
| title_sort | voice of capital |
| url | https://revistas.pucsp.br/galaxia/article/view/4720 |
| work_keys_str_mv | AT edilsoncazeloto thevoiceofcapital AT edilsoncazeloto voiceofcapital |