Application of a Mathematical Model to an Advertisement Reservation Problem
Television networks provide TV programs free of charge to the public. However, they acquire their revenue by telecasting advertisements in the midst of continuing programs or shows. A key problem faced by the TV networks in Turkey is how to accept and televise the advertisements reserved by a client...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Balikesir University
2013-01-01
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| Series: | An International Journal of Optimization and Control: Theories & Applications |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.11121/ijocta.01.2013.00133 |