The impact of e-books on the Brazilian publishing supply chain: An exploratory analysis
This work aims to analyze the main effects of the emergence of electronic books within the context of the Brazilian publishing supply chain. Interviews with executives from publishing groups in the country have made it possible to identify that e-books still play a minor role in the publishing suppl...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo
2018-10-01
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| Series: | RAE: Revista de Administração de Empresas |
| Subjects: | |
| Online Access: | http://www.scielo.br/pdf/rae/v58n5/en_0034-7590-rae-58-05-0494.pdf |
| _version_ | 1827165317269291008 |
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| author | Fernando Coelho Martins Ferreira Luis Fernando Moreira Miranda Monique Moras |
| author_facet | Fernando Coelho Martins Ferreira Luis Fernando Moreira Miranda Monique Moras |
| author_sort | Fernando Coelho Martins Ferreira |
| collection | DOAJ |
| description | This work aims to analyze the main effects of the emergence of electronic books within the context of the Brazilian publishing supply chain. Interviews with executives from publishing groups in the country have made it possible to identify that e-books still play a minor role in the publishing supply chain, and are more likely to thrive in specific book genres. Electronic books have not made this chain leaner. Since e-books did not replace physical books and instead coexisted with them, publishers were obliged to develop a new set of activities within the existing publishing supply chain. Disintermediation is one of the most striking features of this new production process. In order to adapt to this new scenario, the publishing sector needs to implement adjustments that extend beyond its typical operations, which also implies the need for a redefinition of resources and development of requisite competencies. |
| first_indexed | 2024-03-12T08:41:46Z |
| format | Article |
| id | doaj.art-4bd8b8eabc1249a4b8ca91fc8121244b |
| institution | Directory Open Access Journal |
| issn | 0034-7590 2178-938X |
| language | English |
| last_indexed | 2025-03-21T01:30:34Z |
| publishDate | 2018-10-01 |
| publisher | Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo |
| record_format | Article |
| series | RAE: Revista de Administração de Empresas |
| spelling | doaj.art-4bd8b8eabc1249a4b8ca91fc8121244b2024-08-03T01:06:33ZengFundação Getulio Vargas, Escola de Administração de Empresas de São PauloRAE: Revista de Administração de Empresas0034-75902178-938X2018-10-01585494505The impact of e-books on the Brazilian publishing supply chain: An exploratory analysisFernando Coelho Martins Ferreira0Luis Fernando Moreira Miranda1Monique Moras2Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo, São Paulo, SP, Brazil Pepsico Brasil, Departamento de Marketing, São Paulo, SP, BrazilItau Unibanco Holding AS, Unidade de Planejamento de Operações e Pagamentos, São Paulo, SP, BrazilThis work aims to analyze the main effects of the emergence of electronic books within the context of the Brazilian publishing supply chain. Interviews with executives from publishing groups in the country have made it possible to identify that e-books still play a minor role in the publishing supply chain, and are more likely to thrive in specific book genres. Electronic books have not made this chain leaner. Since e-books did not replace physical books and instead coexisted with them, publishers were obliged to develop a new set of activities within the existing publishing supply chain. Disintermediation is one of the most striking features of this new production process. In order to adapt to this new scenario, the publishing sector needs to implement adjustments that extend beyond its typical operations, which also implies the need for a redefinition of resources and development of requisite competencies.http://www.scielo.br/pdf/rae/v58n5/en_0034-7590-rae-58-05-0494.pdfe-bookspublisherspublishing supply chaindisintermediationdigitization |
| spellingShingle | Fernando Coelho Martins Ferreira Luis Fernando Moreira Miranda Monique Moras The impact of e-books on the Brazilian publishing supply chain: An exploratory analysis RAE: Revista de Administração de Empresas e-books publishers publishing supply chain disintermediation digitization |
| title | The impact of e-books on the Brazilian publishing supply chain: An exploratory analysis |
| title_full | The impact of e-books on the Brazilian publishing supply chain: An exploratory analysis |
| title_fullStr | The impact of e-books on the Brazilian publishing supply chain: An exploratory analysis |
| title_full_unstemmed | The impact of e-books on the Brazilian publishing supply chain: An exploratory analysis |
| title_short | The impact of e-books on the Brazilian publishing supply chain: An exploratory analysis |
| title_sort | impact of e books on the brazilian publishing supply chain an exploratory analysis |
| topic | e-books publishers publishing supply chain disintermediation digitization |
| url | http://www.scielo.br/pdf/rae/v58n5/en_0034-7590-rae-58-05-0494.pdf |
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