The impact of e-books on the Brazilian publishing supply chain: An exploratory analysis
This work aims to analyze the main effects of the emergence of electronic books within the context of the Brazilian publishing supply chain. Interviews with executives from publishing groups in the country have made it possible to identify that e-books still play a minor role in the publishing suppl...
Main Authors: | Fernando Coelho Martins Ferreira, Luis Fernando Moreira Miranda, Monique Moras |
---|---|
Format: | Article |
Language: | English |
Published: |
Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo
2018-10-01
|
Series: | RAE: Revista de Administração de Empresas |
Subjects: | |
Online Access: | http://www.scielo.br/pdf/rae/v58n5/en_0034-7590-rae-58-05-0494.pdf |
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