Key success factors of managing the Robertson Wine Festival
The Robertson Wine Festival is one of South Africa’s largest wine festivals. The uniqueness of this wine festival is that it takes place on an existing wine route and 48 wine farms actively participate. This article presents the results of a survey conducted during the festival in June 2009, when v...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of the Free State
2011-01-01
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| Series: | Acta Academica |
| Online Access: | https://journals.ufs.ac.za/index.php/aa/article/view/1302 |
| _version_ | 1797271032923422720 |
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| author | Michelle Marais Melville Saayman |
| author_facet | Michelle Marais Melville Saayman |
| author_sort | Michelle Marais |
| collection | DOAJ |
| description |
The Robertson Wine Festival is one of South Africa’s largest wine festivals. The uniqueness of this wine festival is that it takes place on an existing wine route and 48 wine farms actively participate. This article presents the results of a survey conducted during the festival in June 2009, when visitors to the festival completed 450 questionnaires. The article aims to identify the key success factors of managing a wine festival. A factor analysis was used to analyse the data. The results identified seven key success factors that managers must consider when organising a successful wine festival.
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| first_indexed | 2024-03-08T04:43:42Z |
| format | Article |
| id | doaj.art-4bdd12d8766649568ecca51978220b2a |
| institution | Directory Open Access Journal |
| issn | 0587-2405 2415-0479 |
| language | English |
| last_indexed | 2024-04-25T02:13:43Z |
| publishDate | 2011-01-01 |
| publisher | University of the Free State |
| record_format | Article |
| series | Acta Academica |
| spelling | doaj.art-4bdd12d8766649568ecca51978220b2a2024-03-07T11:11:44ZengUniversity of the Free StateActa Academica0587-24052415-04792011-01-01431Key success factors of managing the Robertson Wine FestivalMichelle Marais0Melville Saayman1North-West UniversityNorth-West University The Robertson Wine Festival is one of South Africa’s largest wine festivals. The uniqueness of this wine festival is that it takes place on an existing wine route and 48 wine farms actively participate. This article presents the results of a survey conducted during the festival in June 2009, when visitors to the festival completed 450 questionnaires. The article aims to identify the key success factors of managing a wine festival. A factor analysis was used to analyse the data. The results identified seven key success factors that managers must consider when organising a successful wine festival. https://journals.ufs.ac.za/index.php/aa/article/view/1302 |
| spellingShingle | Michelle Marais Melville Saayman Key success factors of managing the Robertson Wine Festival Acta Academica |
| title | Key success factors of managing the Robertson Wine Festival |
| title_full | Key success factors of managing the Robertson Wine Festival |
| title_fullStr | Key success factors of managing the Robertson Wine Festival |
| title_full_unstemmed | Key success factors of managing the Robertson Wine Festival |
| title_short | Key success factors of managing the Robertson Wine Festival |
| title_sort | key success factors of managing the robertson wine festival |
| url | https://journals.ufs.ac.za/index.php/aa/article/view/1302 |
| work_keys_str_mv | AT michellemarais keysuccessfactorsofmanagingtherobertsonwinefestival AT melvillesaayman keysuccessfactorsofmanagingtherobertsonwinefestival |