Beyond consent: improving data protection through consumer protection law

As a result of datafication (the generation and acquisition of personal data from automated processes), consumers’ activities generate large data streams. Analysis of these streams reduces privacy and shifts power towards data controllers. Consumers often contractually agree to this analysis of thei...

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Bibliographic Details
Main Author: Michiel Rhoen
Format: Article
Language:English
Published: Alexander von Humboldt Institute for Internet and Society 2016-03-01
Series:Internet Policy Review
Subjects:
Online Access:https://policyreview.info/node/404
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author Michiel Rhoen
author_facet Michiel Rhoen
author_sort Michiel Rhoen
collection DOAJ
description As a result of datafication (the generation and acquisition of personal data from automated processes), consumers’ activities generate large data streams. Analysis of these streams reduces privacy and shifts power towards data controllers. Consumers often contractually agree to this analysis of their data, but their autonomy can be questioned: the agreements often contain non-negotiable terms unilaterally drafted by data controllers. Consumer protection law can alleviate this power shift towards data controllers, but only if EU member states increase their enforcement efforts.
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spelling doaj.art-4be58d04e28c4de9b8ccc9109bb1f3022025-03-05T13:45:08ZengAlexander von Humboldt Institute for Internet and SocietyInternet Policy Review2197-67752016-03-015110.14763/2016.1.404Beyond consent: improving data protection through consumer protection lawMichiel Rhoen0Leiden UniversityAs a result of datafication (the generation and acquisition of personal data from automated processes), consumers’ activities generate large data streams. Analysis of these streams reduces privacy and shifts power towards data controllers. Consumers often contractually agree to this analysis of their data, but their autonomy can be questioned: the agreements often contain non-negotiable terms unilaterally drafted by data controllers. Consumer protection law can alleviate this power shift towards data controllers, but only if EU member states increase their enforcement efforts.https://policyreview.info/node/404Data protectionConsumer protectionPrivacyBig data
spellingShingle Michiel Rhoen
Beyond consent: improving data protection through consumer protection law
Internet Policy Review
Data protection
Consumer protection
Privacy
Big data
title Beyond consent: improving data protection through consumer protection law
title_full Beyond consent: improving data protection through consumer protection law
title_fullStr Beyond consent: improving data protection through consumer protection law
title_full_unstemmed Beyond consent: improving data protection through consumer protection law
title_short Beyond consent: improving data protection through consumer protection law
title_sort beyond consent improving data protection through consumer protection law
topic Data protection
Consumer protection
Privacy
Big data
url https://policyreview.info/node/404
work_keys_str_mv AT michielrhoen beyondconsentimprovingdataprotectionthroughconsumerprotectionlaw