Beyond consent: improving data protection through consumer protection law
As a result of datafication (the generation and acquisition of personal data from automated processes), consumers’ activities generate large data streams. Analysis of these streams reduces privacy and shifts power towards data controllers. Consumers often contractually agree to this analysis of thei...
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Format: | Article |
Language: | English |
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Alexander von Humboldt Institute for Internet and Society
2016-03-01
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Series: | Internet Policy Review |
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Online Access: | https://policyreview.info/node/404 |
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author | Michiel Rhoen |
author_facet | Michiel Rhoen |
author_sort | Michiel Rhoen |
collection | DOAJ |
description | As a result of datafication (the generation and acquisition of personal data from automated processes), consumers’ activities generate large data streams. Analysis of these streams reduces privacy and shifts power towards data controllers. Consumers often contractually agree to this analysis of their data, but their autonomy can be questioned: the agreements often contain non-negotiable terms unilaterally drafted by data controllers. Consumer protection law can alleviate this power shift towards data controllers, but only if EU member states increase their enforcement efforts. |
first_indexed | 2024-12-13T15:16:07Z |
format | Article |
id | doaj.art-4be58d04e28c4de9b8ccc9109bb1f302 |
institution | Directory Open Access Journal |
issn | 2197-6775 |
language | English |
last_indexed | 2025-03-14T05:45:14Z |
publishDate | 2016-03-01 |
publisher | Alexander von Humboldt Institute for Internet and Society |
record_format | Article |
series | Internet Policy Review |
spelling | doaj.art-4be58d04e28c4de9b8ccc9109bb1f3022025-03-05T13:45:08ZengAlexander von Humboldt Institute for Internet and SocietyInternet Policy Review2197-67752016-03-015110.14763/2016.1.404Beyond consent: improving data protection through consumer protection lawMichiel Rhoen0Leiden UniversityAs a result of datafication (the generation and acquisition of personal data from automated processes), consumers’ activities generate large data streams. Analysis of these streams reduces privacy and shifts power towards data controllers. Consumers often contractually agree to this analysis of their data, but their autonomy can be questioned: the agreements often contain non-negotiable terms unilaterally drafted by data controllers. Consumer protection law can alleviate this power shift towards data controllers, but only if EU member states increase their enforcement efforts.https://policyreview.info/node/404Data protectionConsumer protectionPrivacyBig data |
spellingShingle | Michiel Rhoen Beyond consent: improving data protection through consumer protection law Internet Policy Review Data protection Consumer protection Privacy Big data |
title | Beyond consent: improving data protection through consumer protection law |
title_full | Beyond consent: improving data protection through consumer protection law |
title_fullStr | Beyond consent: improving data protection through consumer protection law |
title_full_unstemmed | Beyond consent: improving data protection through consumer protection law |
title_short | Beyond consent: improving data protection through consumer protection law |
title_sort | beyond consent improving data protection through consumer protection law |
topic | Data protection Consumer protection Privacy Big data |
url | https://policyreview.info/node/404 |
work_keys_str_mv | AT michielrhoen beyondconsentimprovingdataprotectionthroughconsumerprotectionlaw |