MENGAPA UKM GARMEN DI KABUPATEN KLATEN MAMPU BERTAHAN DI TENGAH PERSAINGAN PASAR BEBAS?
This study aims to investigate the determinants of Small and Medium Enterprises (SME) can be survive in this free trade era. Using purposive sampling, 100 small medium enterprises are involved as respondent. Descriptive statistic analysis is employed to analyze the research problem. The results indi...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Indonesian |
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Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya
2018-09-01
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| Series: | Ekuitas: Jurnal Ekonomi dan Keuangan |
| Subjects: | |
| Online Access: | https://ejournal.stiesia.ac.id/ekuitas/article/view/3662 |
| _version_ | 1818257385200812032 |
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| author | Tulus Haryono Siti Khoiriyah Rum Handayani Rara Sugiarti |
| author_facet | Tulus Haryono Siti Khoiriyah Rum Handayani Rara Sugiarti |
| author_sort | Tulus Haryono |
| collection | DOAJ |
| description | This study aims to investigate the determinants of Small and Medium Enterprises (SME) can be survive in this free trade era. Using purposive sampling, 100 small medium enterprises are involved as respondent. Descriptive statistic analysis is employed to analyze the research problem. The results indicate that 7P’s have significant effect as a SME’s strategy. The 7P’s strategies represents product, price, place, promotion, people, process, and philosophy. Meanwhile, policy and partner has no significant effect. The results of this study hold important implications for both practitioners and academics. The empirical findings from this study are expected to benefit the continued development of the garment market in Klaten. Possible implications of these results for firms’ marketing strategies and directions for future research are also discussed. |
| first_indexed | 2024-12-12T17:42:48Z |
| format | Article |
| id | doaj.art-4be5f1984ee74205bbae38c9f4139f54 |
| institution | Directory Open Access Journal |
| issn | 2548-298X 2548-5024 |
| language | Indonesian |
| last_indexed | 2024-12-12T17:42:48Z |
| publishDate | 2018-09-01 |
| publisher | Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya |
| record_format | Article |
| series | Ekuitas: Jurnal Ekonomi dan Keuangan |
| spelling | doaj.art-4be5f1984ee74205bbae38c9f4139f542022-12-22T00:17:01ZindSekolah Tinggi Ilmu Ekonomi Indonesia SurabayaEkuitas: Jurnal Ekonomi dan Keuangan2548-298X2548-50242018-09-011455257010.24034/j25485024.y2017.v1.i4.366286MENGAPA UKM GARMEN DI KABUPATEN KLATEN MAMPU BERTAHAN DI TENGAH PERSAINGAN PASAR BEBAS?Tulus Haryono0Siti Khoiriyah1Rum Handayani2Rara Sugiarti3Fakultas Ekonomi dan Bisnis, Universitas Sebelas Maret, Surakarta, IndonesiaFakultas Ekonomi dan Bisnis, Universitas Sebelas Maret, Surakarta, IndonesiaFakultas Seni Rupa dan Desain Universitas Sebelas Maret, Surakarta, IndonesiaPusat Studi Pariwisata Lembaga Penelitian dan Pengabdian Masyarakat, Universitas Sebelas Maret, Surakarta, IndonesiaThis study aims to investigate the determinants of Small and Medium Enterprises (SME) can be survive in this free trade era. Using purposive sampling, 100 small medium enterprises are involved as respondent. Descriptive statistic analysis is employed to analyze the research problem. The results indicate that 7P’s have significant effect as a SME’s strategy. The 7P’s strategies represents product, price, place, promotion, people, process, and philosophy. Meanwhile, policy and partner has no significant effect. The results of this study hold important implications for both practitioners and academics. The empirical findings from this study are expected to benefit the continued development of the garment market in Klaten. Possible implications of these results for firms’ marketing strategies and directions for future research are also discussed.https://ejournal.stiesia.ac.id/ekuitas/article/view/36627P’s strategypolicypartner |
| spellingShingle | Tulus Haryono Siti Khoiriyah Rum Handayani Rara Sugiarti MENGAPA UKM GARMEN DI KABUPATEN KLATEN MAMPU BERTAHAN DI TENGAH PERSAINGAN PASAR BEBAS? Ekuitas: Jurnal Ekonomi dan Keuangan 7P’s strategy policy partner |
| title | MENGAPA UKM GARMEN DI KABUPATEN KLATEN MAMPU BERTAHAN DI TENGAH PERSAINGAN PASAR BEBAS? |
| title_full | MENGAPA UKM GARMEN DI KABUPATEN KLATEN MAMPU BERTAHAN DI TENGAH PERSAINGAN PASAR BEBAS? |
| title_fullStr | MENGAPA UKM GARMEN DI KABUPATEN KLATEN MAMPU BERTAHAN DI TENGAH PERSAINGAN PASAR BEBAS? |
| title_full_unstemmed | MENGAPA UKM GARMEN DI KABUPATEN KLATEN MAMPU BERTAHAN DI TENGAH PERSAINGAN PASAR BEBAS? |
| title_short | MENGAPA UKM GARMEN DI KABUPATEN KLATEN MAMPU BERTAHAN DI TENGAH PERSAINGAN PASAR BEBAS? |
| title_sort | mengapa ukm garmen di kabupaten klaten mampu bertahan di tengah persaingan pasar bebas |
| topic | 7P’s strategy policy partner |
| url | https://ejournal.stiesia.ac.id/ekuitas/article/view/3662 |
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