The Management of Digital Marketing Strategies in Social Network Services: A Comparison between American and European Organizations
The present study aims to provide an overview of the digital marketing strategies in social network services (SNSs) used in America and Europe. This work, unlike previous research that analyze digital marketing strategies in SNSs in a single geographic area, presents as the main contribution and val...
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| Format: | Article |
| Language: | English |
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Elsevier
2021-02-01
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| Series: | Journal of Open Innovation: Technology, Market and Complexity |
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| Online Access: | https://www.mdpi.com/2199-8531/7/1/65 |