THE CONTEXT OF SITUATION AND CONTEXT OF CULTURE (GENRE) IN THE VIDEO TUTORIALS ON YOUTUBE CHANNEL: A FUNCTIONAL DISCOURSE APPROACH
This study examines the contexts of the videos in YouTube videos of Devina Hermawan. In examining the contexts of the videos, the researcher adopts Halliday’s systemic functional linguistics (SFL). The data of this study are collected online from “Masakan Indonesia: Indonesian Cuisine” playlist on D...
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| Format: | Article |
| Language: | English |
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Universitas PGRI Madiun
2022-01-01
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| Series: | Social Sciences, Humanities and Education Journal |
| Subjects: | |
| Online Access: | http://e-journal.unipma.ac.id/index.php/SHE/article/view/11980 |
| _version_ | 1828804539026767872 |
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| author | Atina Firdausa Qisthi Sigit Ricahyono Tri Wahyuni Chasanatun |
| author_facet | Atina Firdausa Qisthi Sigit Ricahyono Tri Wahyuni Chasanatun |
| author_sort | Atina Firdausa Qisthi |
| collection | DOAJ |
| description | This study examines the contexts of the videos in YouTube videos of Devina Hermawan. In examining the contexts of the videos, the researcher adopts Halliday’s systemic functional linguistics (SFL). The data of this study are collected online from “Masakan Indonesia: Indonesian Cuisine” playlist on Devina Hermawan’s YouTube channel. The results demonstrate that three contexts of situation are comparable in the five videos chosen. The others are the stages which are found in context of culture (genre) of YouTube video tutorials, which include1) notice 2) book promotion 3)ingredient promotion 4) materials promotion 5) other product promotion 6) tips and tricks 7) thanking viewers 8) reminder to tag Devina when recooking the dish; and 9) reminder to like, comment, and subscribe. Those findings highlight the differences of procedural text genre in paper-based tutorials and video-based ones. Overall, the results of this study affirm that both context of situation and context of culture (genre) affect how elements are structured to achieve persuasion in computer-mediated communication (CMC). |
| first_indexed | 2024-12-12T07:42:05Z |
| format | Article |
| id | doaj.art-4c057b03375f41ec91a1a4089d2cd75e |
| institution | Directory Open Access Journal |
| issn | 2723-3626 2720-9946 |
| language | English |
| last_indexed | 2024-12-12T07:42:05Z |
| publishDate | 2022-01-01 |
| publisher | Universitas PGRI Madiun |
| record_format | Article |
| series | Social Sciences, Humanities and Education Journal |
| spelling | doaj.art-4c057b03375f41ec91a1a4089d2cd75e2022-12-22T00:32:46ZengUniversitas PGRI MadiunSocial Sciences, Humanities and Education Journal2723-36262720-99462022-01-013110.25273/she.v3i1.119803495THE CONTEXT OF SITUATION AND CONTEXT OF CULTURE (GENRE) IN THE VIDEO TUTORIALS ON YOUTUBE CHANNEL: A FUNCTIONAL DISCOURSE APPROACHAtina Firdausa Qisthi0Sigit Ricahyono1Tri Wahyuni Chasanatun2Department of English Teaching, Universitas PGRI Madiun, IndonesiaDepartment of English Teaching, Universitas PGRI Madiun, IndonesiaDepartment of English Teaching, Universitas PGRI Madiun, IndonesiaThis study examines the contexts of the videos in YouTube videos of Devina Hermawan. In examining the contexts of the videos, the researcher adopts Halliday’s systemic functional linguistics (SFL). The data of this study are collected online from “Masakan Indonesia: Indonesian Cuisine” playlist on Devina Hermawan’s YouTube channel. The results demonstrate that three contexts of situation are comparable in the five videos chosen. The others are the stages which are found in context of culture (genre) of YouTube video tutorials, which include1) notice 2) book promotion 3)ingredient promotion 4) materials promotion 5) other product promotion 6) tips and tricks 7) thanking viewers 8) reminder to tag Devina when recooking the dish; and 9) reminder to like, comment, and subscribe. Those findings highlight the differences of procedural text genre in paper-based tutorials and video-based ones. Overall, the results of this study affirm that both context of situation and context of culture (genre) affect how elements are structured to achieve persuasion in computer-mediated communication (CMC).http://e-journal.unipma.ac.id/index.php/SHE/article/view/11980discoursecontextssystemic functional linguisticsyoutubecomputer-mediated communicationvideo tutorials |
| spellingShingle | Atina Firdausa Qisthi Sigit Ricahyono Tri Wahyuni Chasanatun THE CONTEXT OF SITUATION AND CONTEXT OF CULTURE (GENRE) IN THE VIDEO TUTORIALS ON YOUTUBE CHANNEL: A FUNCTIONAL DISCOURSE APPROACH Social Sciences, Humanities and Education Journal discourse contexts systemic functional linguistics youtube computer-mediated communication video tutorials |
| title | THE CONTEXT OF SITUATION AND CONTEXT OF CULTURE (GENRE) IN THE VIDEO TUTORIALS ON YOUTUBE CHANNEL: A FUNCTIONAL DISCOURSE APPROACH |
| title_full | THE CONTEXT OF SITUATION AND CONTEXT OF CULTURE (GENRE) IN THE VIDEO TUTORIALS ON YOUTUBE CHANNEL: A FUNCTIONAL DISCOURSE APPROACH |
| title_fullStr | THE CONTEXT OF SITUATION AND CONTEXT OF CULTURE (GENRE) IN THE VIDEO TUTORIALS ON YOUTUBE CHANNEL: A FUNCTIONAL DISCOURSE APPROACH |
| title_full_unstemmed | THE CONTEXT OF SITUATION AND CONTEXT OF CULTURE (GENRE) IN THE VIDEO TUTORIALS ON YOUTUBE CHANNEL: A FUNCTIONAL DISCOURSE APPROACH |
| title_short | THE CONTEXT OF SITUATION AND CONTEXT OF CULTURE (GENRE) IN THE VIDEO TUTORIALS ON YOUTUBE CHANNEL: A FUNCTIONAL DISCOURSE APPROACH |
| title_sort | context of situation and context of culture genre in the video tutorials on youtube channel a functional discourse approach |
| topic | discourse contexts systemic functional linguistics youtube computer-mediated communication video tutorials |
| url | http://e-journal.unipma.ac.id/index.php/SHE/article/view/11980 |
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