Imagining Change: An Integrative Approach towards Explaining the Motivational Role of Mental Imagery in Pro-Environmental Behaviour

Climate change and other long-term environmental issues are often perceived as abstract and difficult to imagine. The images a person associates with environmental change, i.e. a person’s environmental mental images, can be influenced by the visual information they come across in the public domain....

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Main Authors: Christine Boomsma, Sabine Pahl, Jackie Andrade
Format: Article
Language:English
Published: Frontiers Media S.A. 2016-11-01
Series:Frontiers in Psychology
Subjects:
Online Access:http://journal.frontiersin.org/Journal/10.3389/fpsyg.2016.01780/full
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author Christine Boomsma
Sabine Pahl
Jackie Andrade
author_facet Christine Boomsma
Sabine Pahl
Jackie Andrade
author_sort Christine Boomsma
collection DOAJ
description Climate change and other long-term environmental issues are often perceived as abstract and difficult to imagine. The images a person associates with environmental change, i.e. a person’s environmental mental images, can be influenced by the visual information they come across in the public domain. This paper reviews the literature on this topic across social, environmental, and cognitive psychology, and the wider social sciences; thereby responding to a call for more critical investigations into people’s responses to visual information. By integrating the literature we come to a better understanding of the lack in vivid and concrete environmental mental imagery reported by the public, the link between environmental mental images and goals, and how affectively charged external images could help in making mental imagery less abstract. Preliminary research reports on the development of a new measure of environmental mental imagery and three tests of the relationship between environmental mental imagery, pro-environmental goals and behaviour. Furthermore, the paper provides a programme of research, drawing upon approaches from different disciplines, to set out the next steps needed to examine how and why we should encourage the public to imagine environmental change.
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spelling doaj.art-4c289a16ec744078a904d4cb91e096ac2022-12-22T01:56:41ZengFrontiers Media S.A.Frontiers in Psychology1664-10782016-11-01710.3389/fpsyg.2016.01780224650Imagining Change: An Integrative Approach towards Explaining the Motivational Role of Mental Imagery in Pro-Environmental BehaviourChristine Boomsma0Sabine Pahl1Jackie Andrade2Plymouth UniversityPlymouth UniversityPlymouth UniversityClimate change and other long-term environmental issues are often perceived as abstract and difficult to imagine. The images a person associates with environmental change, i.e. a person’s environmental mental images, can be influenced by the visual information they come across in the public domain. This paper reviews the literature on this topic across social, environmental, and cognitive psychology, and the wider social sciences; thereby responding to a call for more critical investigations into people’s responses to visual information. By integrating the literature we come to a better understanding of the lack in vivid and concrete environmental mental imagery reported by the public, the link between environmental mental images and goals, and how affectively charged external images could help in making mental imagery less abstract. Preliminary research reports on the development of a new measure of environmental mental imagery and three tests of the relationship between environmental mental imagery, pro-environmental goals and behaviour. Furthermore, the paper provides a programme of research, drawing upon approaches from different disciplines, to set out the next steps needed to examine how and why we should encourage the public to imagine environmental change.http://journal.frontiersin.org/Journal/10.3389/fpsyg.2016.01780/fullenvironmental changevisual communicationBehaviour Changemental imagespro-environmental goals
spellingShingle Christine Boomsma
Sabine Pahl
Jackie Andrade
Imagining Change: An Integrative Approach towards Explaining the Motivational Role of Mental Imagery in Pro-Environmental Behaviour
Frontiers in Psychology
environmental change
visual communication
Behaviour Change
mental images
pro-environmental goals
title Imagining Change: An Integrative Approach towards Explaining the Motivational Role of Mental Imagery in Pro-Environmental Behaviour
title_full Imagining Change: An Integrative Approach towards Explaining the Motivational Role of Mental Imagery in Pro-Environmental Behaviour
title_fullStr Imagining Change: An Integrative Approach towards Explaining the Motivational Role of Mental Imagery in Pro-Environmental Behaviour
title_full_unstemmed Imagining Change: An Integrative Approach towards Explaining the Motivational Role of Mental Imagery in Pro-Environmental Behaviour
title_short Imagining Change: An Integrative Approach towards Explaining the Motivational Role of Mental Imagery in Pro-Environmental Behaviour
title_sort imagining change an integrative approach towards explaining the motivational role of mental imagery in pro environmental behaviour
topic environmental change
visual communication
Behaviour Change
mental images
pro-environmental goals
url http://journal.frontiersin.org/Journal/10.3389/fpsyg.2016.01780/full
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AT jackieandrade imaginingchangeanintegrativeapproachtowardsexplainingthemotivationalroleofmentalimageryinproenvironmentalbehaviour