How Social Norms Influence Purchasing Intention of Domestic Products: The Mediating Effects of Consumer Ethnocentrism and Domestic Product Judgments
Buying domestic products has become increasingly important in many countries. As a form of social influence, social norms affect people’s domestic purchasing intentions and behavior. The current study aims to examine the mechanisms by which social norms influence domestic purchasing intentions throu...
Main Authors: | Qifan Jia, Sizhe Zhou, Run Liu, Yihan Zuo, Cuiyu Pan, Yu Chen, Yiyue Gong, Rui Chen |
---|---|
Format: | Article |
Language: | English |
Published: |
MDPI AG
2023-05-01
|
Series: | Behavioral Sciences |
Subjects: | |
Online Access: | https://www.mdpi.com/2076-328X/13/6/453 |
Similar Items
-
Consumer ethnocentrism, cultural sensitivity, brand credibility on purchase intentions of domestic cosmetics
by: Ramadania Ramadania, et al.
Published: (2023-12-01) -
The Effect of Consumer Ethnocentrism on Imports Purchase Intention
Published: (2010-09-01) -
Consumer ethnocentrism, cosmopolitanism, product judgment, and foreign product purchase intention: An empirical study in Vietnam
by: Tran Thi Ngoc Lan, et al.
Published: (2024-04-01) -
Social media campaigns and domestic products consumption: a study on an emerging economy
by: Sneha Rajput, et al.
Published: (2022-12-01) -
Analyses of Criminal Judgments about Domestic Child Abuse Cases in Taiwan
by: Hsiu-Chih Su, et al.
Published: (2023-07-01)