How Social Norms Influence Purchasing Intention of Domestic Products: The Mediating Effects of Consumer Ethnocentrism and Domestic Product Judgments

How Social Norms Influence Purchasing Intention of Domestic Products: The Mediating Effects of Consumer Ethnocentrism and Domestic Product Judgments

Buying domestic products has become increasingly important in many countries. As a form of social influence, social norms affect people’s domestic purchasing intentions and behavior. The current study aims to examine the mechanisms by which social norms influence domestic purchasing intentions throu...

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Bibliographic Details
Main Authors: Qifan Jia, Sizhe Zhou, Run Liu, Yihan Zuo, Cuiyu Pan, Yu Chen, Yiyue Gong, Rui Chen
Format: Article
Language:English
Published: MDPI AG 2023-05-01
Series:Behavioral Sciences
Subjects:
social norms
consumer ethnocentrism
domestic product judgments
domestic purchasing intention
China
Online Access:https://www.mdpi.com/2076-328X/13/6/453

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