A Recommendation Engine Model for Giant Social Media Platforms using a Probabilistic Approach

Existing recommender system algorithms often find it difficult to interpret and, as a result, to extract meaningful recommendations from social media. Because of this, there is a growing demand for more powerful algorithms that are able to extract information from low-dimensional spaces. One such ap...

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Main Authors: Aadil Alshammari, Mohammed Alshammari
Format: Article
Language:English
Published: D. G. Pylarinos 2023-10-01
Series:Engineering, Technology & Applied Science Research
Subjects:
Online Access:http://www.etasr.com/index.php/ETASR/article/view/6325
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author Aadil Alshammari
Mohammed Alshammari
author_facet Aadil Alshammari
Mohammed Alshammari
author_sort Aadil Alshammari
collection DOAJ
description Existing recommender system algorithms often find it difficult to interpret and, as a result, to extract meaningful recommendations from social media. Because of this, there is a growing demand for more powerful algorithms that are able to extract information from low-dimensional spaces. One such approach would be the cutting-edge matrix factorization technique. Facebook is one of the most widely used social networking platforms. It has more than one billion monthly active users who engage with each other on the platform by sharing status updates, images, events, and other types of content. Facebook's mission includes fostering stronger connections between individuals, and to that end, the platform employs techniques from recommender systems in an effort to better comprehend the actions and patterns of its users, after which it suggests forming new connections with other users. However, relatively little study has been done in this area to investigate the low-dimensional spaces included within the black box system by employing methods such as matrix factorization. Using a probabilistic matrix factorization approach, the interactions that users have with the posts of other users, such as liking, commenting, and other similar activities, were utilized in an effort to generate a list of potential friends that the user who is the focus of this work may not yet be familiar with. The proposed model performed better in terms of suggestion accuracy in comparison to the original matrix factorization, which resulted in the creation of a recommendation list that contained more correct information.
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spelling doaj.art-4c58a3deccd647049769366ac70c96472023-10-14T05:46:58ZengD. G. PylarinosEngineering, Technology & Applied Science Research2241-44871792-80362023-10-0113510.48084/etasr.6325A Recommendation Engine Model for Giant Social Media Platforms using a Probabilistic ApproachAadil Alshammari0Mohammed Alshammari1Information Systems Department, Faculty of Computing and Information Technology, Northern Border University, Saudi ArabiaComputer Science Department, Faculty of Computing and Information Technology, Northern Border University, Saudi ArabiaExisting recommender system algorithms often find it difficult to interpret and, as a result, to extract meaningful recommendations from social media. Because of this, there is a growing demand for more powerful algorithms that are able to extract information from low-dimensional spaces. One such approach would be the cutting-edge matrix factorization technique. Facebook is one of the most widely used social networking platforms. It has more than one billion monthly active users who engage with each other on the platform by sharing status updates, images, events, and other types of content. Facebook's mission includes fostering stronger connections between individuals, and to that end, the platform employs techniques from recommender systems in an effort to better comprehend the actions and patterns of its users, after which it suggests forming new connections with other users. However, relatively little study has been done in this area to investigate the low-dimensional spaces included within the black box system by employing methods such as matrix factorization. Using a probabilistic matrix factorization approach, the interactions that users have with the posts of other users, such as liking, commenting, and other similar activities, were utilized in an effort to generate a list of potential friends that the user who is the focus of this work may not yet be familiar with. The proposed model performed better in terms of suggestion accuracy in comparison to the original matrix factorization, which resulted in the creation of a recommendation list that contained more correct information. http://www.etasr.com/index.php/ETASR/article/view/6325artificial intelligencemachine learningrecommender systemsprobabilistic modelssocial media
spellingShingle Aadil Alshammari
Mohammed Alshammari
A Recommendation Engine Model for Giant Social Media Platforms using a Probabilistic Approach
Engineering, Technology & Applied Science Research
artificial intelligence
machine learning
recommender systems
probabilistic models
social media
title A Recommendation Engine Model for Giant Social Media Platforms using a Probabilistic Approach
title_full A Recommendation Engine Model for Giant Social Media Platforms using a Probabilistic Approach
title_fullStr A Recommendation Engine Model for Giant Social Media Platforms using a Probabilistic Approach
title_full_unstemmed A Recommendation Engine Model for Giant Social Media Platforms using a Probabilistic Approach
title_short A Recommendation Engine Model for Giant Social Media Platforms using a Probabilistic Approach
title_sort recommendation engine model for giant social media platforms using a probabilistic approach
topic artificial intelligence
machine learning
recommender systems
probabilistic models
social media
url http://www.etasr.com/index.php/ETASR/article/view/6325
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