Believing Consumer Behavior: A Fundamental Exploration of Women's Consumer Behavior Patterns in the Sewing Salons of Yazd
AbstractThe study's research is a reflection of the semantic aspects of consumer behavior in those who turn to clothing mesons. Today, the category of consumption goes beyond the category of meeting needs, and consumer behaviors with their specific patterns and symbols express the desires and t...
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| Format: | Article |
| Language: | fas |
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Alzahra University
2020-10-01
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| Series: | مطالعات زن و خانواده |
| Subjects: | |
| Online Access: | https://jwfs.alzahra.ac.ir/article_5343_6282547aa5d4426af42aab573d9f1d98.pdf |
| _version_ | 1818919647205916672 |
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| author | Manouchehr َAlinejad Mohammad Mobaraki Fatemeh Molaei |
| author_facet | Manouchehr َAlinejad Mohammad Mobaraki Fatemeh Molaei |
| author_sort | Manouchehr َAlinejad |
| collection | DOAJ |
| description | AbstractThe study's research is a reflection of the semantic aspects of consumer behavior in those who turn to clothing mesons. Today, the category of consumption goes beyond the category of meeting needs, and consumer behaviors with their specific patterns and symbols express the desires and thoughts of individuals. The present study studies the consumption behaviors of women in the mezons of Yazd city. The research method is qualitative and using the method of thematic analysis with targeted sampling, 30 women in Yazd city have been performed and the sampling process has continued until the data is saturated. Data analysis was performed using the content analysis technique, which included 55 concepts, 26 sub-themes, and 3 main themes. The results showed that some of the consumer behaviors of women in the mason were constructed from their traditional and cultural values and were explained in the form of the concept of believable consumer behavior. The dimensions of believable consumer behavior include authoritative consumer behavior, persuasive, and self-evident consumption. Their lifestyle influences It seems that one of the most important features in the consumer behavior of the studied society has been the adaptation and adherence to the system of moral and doctrinal beliefs of the people of Yazd.. |
| first_indexed | 2024-12-20T01:09:11Z |
| format | Article |
| id | doaj.art-4c7a43687eea4b91b335cf1b34c534ed |
| institution | Directory Open Access Journal |
| issn | 2345-2692 2538-2004 |
| language | fas |
| last_indexed | 2024-12-20T01:09:11Z |
| publishDate | 2020-10-01 |
| publisher | Alzahra University |
| record_format | Article |
| series | مطالعات زن و خانواده |
| spelling | doaj.art-4c7a43687eea4b91b335cf1b34c534ed2022-12-21T19:58:43ZfasAlzahra Universityمطالعات زن و خانواده2345-26922538-20042020-10-018313416010.22051/jwfs.2020.29221.23025343Believing Consumer Behavior: A Fundamental Exploration of Women's Consumer Behavior Patterns in the Sewing Salons of YazdManouchehr َAlinejad0Mohammad Mobaraki1Fatemeh Molaei2عضو هیئت علمی دانشکده علوم اجتماعی دانشگاه یزدFaculty of Social Sciences, Yazd UniversityMaster of Science in Social Sciences, Yazd UniversityAbstractThe study's research is a reflection of the semantic aspects of consumer behavior in those who turn to clothing mesons. Today, the category of consumption goes beyond the category of meeting needs, and consumer behaviors with their specific patterns and symbols express the desires and thoughts of individuals. The present study studies the consumption behaviors of women in the mezons of Yazd city. The research method is qualitative and using the method of thematic analysis with targeted sampling, 30 women in Yazd city have been performed and the sampling process has continued until the data is saturated. Data analysis was performed using the content analysis technique, which included 55 concepts, 26 sub-themes, and 3 main themes. The results showed that some of the consumer behaviors of women in the mason were constructed from their traditional and cultural values and were explained in the form of the concept of believable consumer behavior. The dimensions of believable consumer behavior include authoritative consumer behavior, persuasive, and self-evident consumption. Their lifestyle influences It seems that one of the most important features in the consumer behavior of the studied society has been the adaptation and adherence to the system of moral and doctrinal beliefs of the people of Yazd..https://jwfs.alzahra.ac.ir/article_5343_6282547aa5d4426af42aab573d9f1d98.pdfkey words: believable consuming behaviorsocializationwomen of yazd citymason |
| spellingShingle | Manouchehr َAlinejad Mohammad Mobaraki Fatemeh Molaei Believing Consumer Behavior: A Fundamental Exploration of Women's Consumer Behavior Patterns in the Sewing Salons of Yazd مطالعات زن و خانواده key words: believable consuming behavior socialization women of yazd city mason |
| title | Believing Consumer Behavior: A Fundamental Exploration of Women's Consumer Behavior Patterns in the Sewing Salons of Yazd |
| title_full | Believing Consumer Behavior: A Fundamental Exploration of Women's Consumer Behavior Patterns in the Sewing Salons of Yazd |
| title_fullStr | Believing Consumer Behavior: A Fundamental Exploration of Women's Consumer Behavior Patterns in the Sewing Salons of Yazd |
| title_full_unstemmed | Believing Consumer Behavior: A Fundamental Exploration of Women's Consumer Behavior Patterns in the Sewing Salons of Yazd |
| title_short | Believing Consumer Behavior: A Fundamental Exploration of Women's Consumer Behavior Patterns in the Sewing Salons of Yazd |
| title_sort | believing consumer behavior a fundamental exploration of women s consumer behavior patterns in the sewing salons of yazd |
| topic | key words: believable consuming behavior socialization women of yazd city mason |
| url | https://jwfs.alzahra.ac.ir/article_5343_6282547aa5d4426af42aab573d9f1d98.pdf |
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