PENGARUH KEPERCAYAAN DAN KOMITMEN SERTA BAURAN PEMASARAN JASA TERHADAP LOYALITAS KONSUMEN DI HOTEL ZAKIAH MEDAN
The objective of this study is to investigate the simultaneous and partial effect of trust, commitment, and marketing mix on customer loyalty at Zakiah Hotel Medan. The sample of this study are 150 customers at Zakiah Hotel Medan. This study uses probability sampling by simple random sampling. An...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya
2018-09-01
|
| Series: | Ekuitas: Jurnal Ekonomi dan Keuangan |
| Subjects: | |
| Online Access: | https://ejournal.stiesia.ac.id/ekuitas/article/view/239 |
| _version_ | 1818980438867181568 |
|---|---|
| author | Nurul Widyawati |
| author_facet | Nurul Widyawati |
| author_sort | Nurul Widyawati |
| collection | DOAJ |
| description | The objective of this study is to investigate the simultaneous and partial effect of trust, commitment, and marketing mix on customer loyalty at Zakiah Hotel Medan.
The sample of this study are 150 customers at Zakiah Hotel Medan. This study uses probability sampling by simple random sampling. And data are estimated by using multiple linear regression model.
The empirical result of this study with F-test shows that trust, commitment, and marketing mix influence customer loyalty at Zakiah Hotel Medan. The result with partial t-tes shows that trust (X1) by t-tes (3,8463) >t-tab(1,9764), commitment (X2) by t-test (4,4248) > t-tab(1,9764;) and marketing mix (X3) by t-test (7,0702) > t-tab (1,9764) influence to customer loyalty at Zakiah Hotel Medan. |
| first_indexed | 2024-12-20T17:15:26Z |
| format | Article |
| id | doaj.art-4c861d161df54095af7a8ace7a65e326 |
| institution | Directory Open Access Journal |
| issn | 2548-298X 2548-5024 |
| language | Indonesian |
| last_indexed | 2024-12-20T17:15:26Z |
| publishDate | 2018-09-01 |
| publisher | Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya |
| record_format | Article |
| series | Ekuitas: Jurnal Ekonomi dan Keuangan |
| spelling | doaj.art-4c861d161df54095af7a8ace7a65e3262022-12-21T19:32:01ZindSekolah Tinggi Ilmu Ekonomi Indonesia SurabayaEkuitas: Jurnal Ekonomi dan Keuangan2548-298X2548-50242018-09-01121749610.24034/j25485024.y2008.v12.i1.239232PENGARUH KEPERCAYAAN DAN KOMITMEN SERTA BAURAN PEMASARAN JASA TERHADAP LOYALITAS KONSUMEN DI HOTEL ZAKIAH MEDANNurul Widyawati0Sekolah Tinggi Ilmu Ekonomi Indonesia SurabayaThe objective of this study is to investigate the simultaneous and partial effect of trust, commitment, and marketing mix on customer loyalty at Zakiah Hotel Medan. The sample of this study are 150 customers at Zakiah Hotel Medan. This study uses probability sampling by simple random sampling. And data are estimated by using multiple linear regression model. The empirical result of this study with F-test shows that trust, commitment, and marketing mix influence customer loyalty at Zakiah Hotel Medan. The result with partial t-tes shows that trust (X1) by t-tes (3,8463) >t-tab(1,9764), commitment (X2) by t-test (4,4248) > t-tab(1,9764;) and marketing mix (X3) by t-test (7,0702) > t-tab (1,9764) influence to customer loyalty at Zakiah Hotel Medan.https://ejournal.stiesia.ac.id/ekuitas/article/view/239trustcommitmentmarketing mixcustomer loyalty |
| spellingShingle | Nurul Widyawati PENGARUH KEPERCAYAAN DAN KOMITMEN SERTA BAURAN PEMASARAN JASA TERHADAP LOYALITAS KONSUMEN DI HOTEL ZAKIAH MEDAN Ekuitas: Jurnal Ekonomi dan Keuangan trust commitment marketing mix customer loyalty |
| title | PENGARUH KEPERCAYAAN DAN KOMITMEN SERTA BAURAN PEMASARAN JASA TERHADAP LOYALITAS KONSUMEN DI HOTEL ZAKIAH MEDAN |
| title_full | PENGARUH KEPERCAYAAN DAN KOMITMEN SERTA BAURAN PEMASARAN JASA TERHADAP LOYALITAS KONSUMEN DI HOTEL ZAKIAH MEDAN |
| title_fullStr | PENGARUH KEPERCAYAAN DAN KOMITMEN SERTA BAURAN PEMASARAN JASA TERHADAP LOYALITAS KONSUMEN DI HOTEL ZAKIAH MEDAN |
| title_full_unstemmed | PENGARUH KEPERCAYAAN DAN KOMITMEN SERTA BAURAN PEMASARAN JASA TERHADAP LOYALITAS KONSUMEN DI HOTEL ZAKIAH MEDAN |
| title_short | PENGARUH KEPERCAYAAN DAN KOMITMEN SERTA BAURAN PEMASARAN JASA TERHADAP LOYALITAS KONSUMEN DI HOTEL ZAKIAH MEDAN |
| title_sort | pengaruh kepercayaan dan komitmen serta bauran pemasaran jasa terhadap loyalitas konsumen di hotel zakiah medan |
| topic | trust commitment marketing mix customer loyalty |
| url | https://ejournal.stiesia.ac.id/ekuitas/article/view/239 |
| work_keys_str_mv | AT nurulwidyawati pengaruhkepercayaandankomitmensertabauranpemasaranjasaterhadaployalitaskonsumendihotelzakiahmedan |