Language Management Strategies in Austrian and Slovenian SMES
According to the ELAN study and a substantial body of previous research, a significant amount of business is being lost in the eu due to a lack of language skills. In our article, we analyse how Austrian and Slovenian small and medium-sized enterprises (SMES) adopt language management strategies...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Primorska
2017-12-01
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| Series: | Managing Global Transitions |
| Subjects: | |
| Online Access: | http://www.hippocampus.si/ISSN/1854-6935/15.365-378.pdf |
| _version_ | 1818676597999271936 |
|---|---|
| author | Igor Rižnar Robert Rybnicek |
| author_facet | Igor Rižnar Robert Rybnicek |
| author_sort | Igor Rižnar |
| collection | DOAJ |
| description | According to the ELAN study and a substantial body of previous research,
a significant amount of business is being lost in the eu due to a lack of language
skills. In our article, we analyse how Austrian and Slovenian small
and medium-sized enterprises (SMES) adopt language management strategies
(LMSS). We investigate, by means of a questionnaire sent to Slovenian
and Austrian SMES, how aware they are of the elan findings, what language
strategies they have adopted and whether the knowledge of English
is sufficient for their successful business operations on global markets. The
findings show that Slovenian exporting SMES are not completely aware of
the benefits a language management strategy could bring to their business
operations on foreign markets. In contrast, Austrian exporting SMES
are more likely to provide language training for their staff, employ native
speakers, and use local agents for their language needs considerably more
often, as well as use the services of professional translators and interpreters
almost three times more often. |
| first_indexed | 2024-12-17T08:46:01Z |
| format | Article |
| id | doaj.art-4c8dc15a005141f98c2a9f003462f779 |
| institution | Directory Open Access Journal |
| issn | 1581-6311 1854-6935 |
| language | English |
| last_indexed | 2024-12-17T08:46:01Z |
| publishDate | 2017-12-01 |
| publisher | University of Primorska |
| record_format | Article |
| series | Managing Global Transitions |
| spelling | doaj.art-4c8dc15a005141f98c2a9f003462f7792022-12-21T21:56:12ZengUniversity of PrimorskaManaging Global Transitions1581-63111854-69352017-12-0115436537810.26493/1854-6935.15.365-378Language Management Strategies in Austrian and Slovenian SMESIgor Rižnar0Robert Rybnicek1University of Primorska, SloveniaUniversity of Graz, AustriaAccording to the ELAN study and a substantial body of previous research, a significant amount of business is being lost in the eu due to a lack of language skills. In our article, we analyse how Austrian and Slovenian small and medium-sized enterprises (SMES) adopt language management strategies (LMSS). We investigate, by means of a questionnaire sent to Slovenian and Austrian SMES, how aware they are of the elan findings, what language strategies they have adopted and whether the knowledge of English is sufficient for their successful business operations on global markets. The findings show that Slovenian exporting SMES are not completely aware of the benefits a language management strategy could bring to their business operations on foreign markets. In contrast, Austrian exporting SMES are more likely to provide language training for their staff, employ native speakers, and use local agents for their language needs considerably more often, as well as use the services of professional translators and interpreters almost three times more often.http://www.hippocampus.si/ISSN/1854-6935/15.365-378.pdfELAN studyforeign language skillslanguage management strategySMES |
| spellingShingle | Igor Rižnar Robert Rybnicek Language Management Strategies in Austrian and Slovenian SMES Managing Global Transitions ELAN study foreign language skills language management strategy SMES |
| title | Language Management Strategies in Austrian and Slovenian SMES |
| title_full | Language Management Strategies in Austrian and Slovenian SMES |
| title_fullStr | Language Management Strategies in Austrian and Slovenian SMES |
| title_full_unstemmed | Language Management Strategies in Austrian and Slovenian SMES |
| title_short | Language Management Strategies in Austrian and Slovenian SMES |
| title_sort | language management strategies in austrian and slovenian smes |
| topic | ELAN study foreign language skills language management strategy SMES |
| url | http://www.hippocampus.si/ISSN/1854-6935/15.365-378.pdf |
| work_keys_str_mv | AT igorriznar languagemanagementstrategiesinaustrianandsloveniansmes AT robertrybnicek languagemanagementstrategiesinaustrianandsloveniansmes |