Does Social Media Use Matter? A Case Study of the 2018 Irish Abortion Referendum

The role of social media at electoral events is much speculated upon. Wide-ranging effects, and often critical evaluations, are attributed to commentary, discussions, and advertising on Facebook, Twitter, Telegram, and many other platforms. But the specific effects of these social media during campa...

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Main Authors: Theresa Reidy, Jane Suiter
Format: Article
Language:English
Published: Cogitatio 2023-01-01
Series:Media and Communication
Subjects:
Online Access:https://www.cogitatiopress.com/mediaandcommunication/article/view/6653
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author Theresa Reidy
Jane Suiter
author_facet Theresa Reidy
Jane Suiter
author_sort Theresa Reidy
collection DOAJ
description The role of social media at electoral events is much speculated upon. Wide-ranging effects, and often critical evaluations, are attributed to commentary, discussions, and advertising on Facebook, Twitter, Telegram, and many other platforms. But the specific effects of these social media during campaigns, especially referendum campaigns, remain under-studied. This thematic issue is a very valuable contribution for precisely this reason. Using the 2018 abortion referendum in Ireland as an illustrative case, this commentary argues for greater research on social media at referendum campaigns, more critical evaluation of the claims and counterclaims about social media effects, often aired widely without substantive evidence, and, finally, for robust, coordinated cross-national regulation of all digital platforms in line with global democratic norms.
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spelling doaj.art-4c92a8390463479bb9307c4502a0817c2023-01-31T11:41:56ZengCogitatioMedia and Communication2183-24392023-01-01111818510.17645/mac.v11i1.66532894Does Social Media Use Matter? A Case Study of the 2018 Irish Abortion ReferendumTheresa Reidy0Jane Suiter1Department of Government and Politics, University College Cork, IrelandSchool of Communications, Dublin City University, IrelandThe role of social media at electoral events is much speculated upon. Wide-ranging effects, and often critical evaluations, are attributed to commentary, discussions, and advertising on Facebook, Twitter, Telegram, and many other platforms. But the specific effects of these social media during campaigns, especially referendum campaigns, remain under-studied. This thematic issue is a very valuable contribution for precisely this reason. Using the 2018 abortion referendum in Ireland as an illustrative case, this commentary argues for greater research on social media at referendum campaigns, more critical evaluation of the claims and counterclaims about social media effects, often aired widely without substantive evidence, and, finally, for robust, coordinated cross-national regulation of all digital platforms in line with global democratic norms.https://www.cogitatiopress.com/mediaandcommunication/article/view/6653abortioncampaign regulationreferendumreferendum campaignsocial media
spellingShingle Theresa Reidy
Jane Suiter
Does Social Media Use Matter? A Case Study of the 2018 Irish Abortion Referendum
Media and Communication
abortion
campaign regulation
referendum
referendum campaign
social media
title Does Social Media Use Matter? A Case Study of the 2018 Irish Abortion Referendum
title_full Does Social Media Use Matter? A Case Study of the 2018 Irish Abortion Referendum
title_fullStr Does Social Media Use Matter? A Case Study of the 2018 Irish Abortion Referendum
title_full_unstemmed Does Social Media Use Matter? A Case Study of the 2018 Irish Abortion Referendum
title_short Does Social Media Use Matter? A Case Study of the 2018 Irish Abortion Referendum
title_sort does social media use matter a case study of the 2018 irish abortion referendum
topic abortion
campaign regulation
referendum
referendum campaign
social media
url https://www.cogitatiopress.com/mediaandcommunication/article/view/6653
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