Uses and Gratifications of YouTube: A Comparative Analysis of Users and Content Creators
Drawing on the classic media theory of uses and gratifications, this paper comparatively analyzes the uses of YouTube and the rewards obtained by consumers and content of this video sharing platform. The aim of this research is two-fold: 1. to identify the main uses and gratifications that determin...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
National University of Political Studies and Public Administration (SNSPA), College of Communication and Public Relations, Bucharest
2020-07-01
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| Series: | Romanian Journal of Communications and Public Relations |
| Subjects: | |
| Online Access: | https://journalofcommunication.ro/index.php/journalofcommunication/article/view/301 |
