Between giants and windmills: Lulismo in the presidential elections of 2018
Lulismo, as a broad phenomenon of adhesion to the political figure of Luiz Inácio Lula da Silva, is also based on the approval of the image of “man of the people,” which was mobilized in the 2002 elections and continuously evoked against the Brazilian Social Democratic Party. In this article, we ana...
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| Format: | Article |
| Language: | Spanish |
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Facultad Latinoamericana de Ciencias Sociales, Sede Ecuador
2023-09-01
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| Series: | Íconos |
| Subjects: | |
| Online Access: | https://iconos.flacsoandes.edu.ec/index.php/iconos/article/view/5633 |
| _version_ | 1797691139005874176 |
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| author | Mércia Alves Joyce Miranda Leão Martins |
| author_facet | Mércia Alves Joyce Miranda Leão Martins |
| author_sort | Mércia Alves |
| collection | DOAJ |
| description | Lulismo, as a broad phenomenon of adhesion to the political figure of Luiz Inácio Lula da Silva, is also based on the approval of the image of “man of the people,” which was mobilized in the 2002 elections and continuously evoked against the Brazilian Social Democratic Party. In this article, we analyze the electoral propaganda strategies of the Workers’ Party at a time when its major leader was imprisoned and its main opponents were others: the “dragons” of anti-petismo. Based on the fact that television continues to be important in the Brazilian electoral game, the corpus of the analysis is the electoral television calendar of the Workers’ Party during the first and second rounds. The methodology used combines the observation of the types of ads with the analysis of the French matrix discourse, based mainly on the contributions of Charaudeau and Orlandi. As categories, ethos and antiethos, interdiscourses, discursive formations, ideological formations, and social conditions of production are observed. It is concluded that Lulismo was mobilized to fight against the Temer government and the Brazilian Social Democratic Party, which were not dangerous rivals; however, it failed to build a narrative against the “dragons” of anti-petismo that questioned not only the Brazilian electoral game, but the democratic regime itself. |
| first_indexed | 2024-03-12T02:09:04Z |
| format | Article |
| id | doaj.art-4ca77cdbad284fe89cd551d9e08afbcf |
| institution | Directory Open Access Journal |
| issn | 1390-1249 2224-6983 |
| language | Spanish |
| last_indexed | 2024-03-12T02:09:04Z |
| publishDate | 2023-09-01 |
| publisher | Facultad Latinoamericana de Ciencias Sociales, Sede Ecuador |
| record_format | Article |
| series | Íconos |
| spelling | doaj.art-4ca77cdbad284fe89cd551d9e08afbcf2023-09-06T16:02:21ZspaFacultad Latinoamericana de Ciencias Sociales, Sede EcuadorÍconos1390-12492224-69832023-09-01277713715510.17141/iconos.77.2023.5633Between giants and windmills: Lulismo in the presidential elections of 2018Mércia Alves0https://orcid.org/0000-0001-8008-6905Joyce Miranda Leão Martins1https://orcid.org/0000-0002-6215-8706Universidad Federal de Paraná Universidad Federal de AlagoasLulismo, as a broad phenomenon of adhesion to the political figure of Luiz Inácio Lula da Silva, is also based on the approval of the image of “man of the people,” which was mobilized in the 2002 elections and continuously evoked against the Brazilian Social Democratic Party. In this article, we analyze the electoral propaganda strategies of the Workers’ Party at a time when its major leader was imprisoned and its main opponents were others: the “dragons” of anti-petismo. Based on the fact that television continues to be important in the Brazilian electoral game, the corpus of the analysis is the electoral television calendar of the Workers’ Party during the first and second rounds. The methodology used combines the observation of the types of ads with the analysis of the French matrix discourse, based mainly on the contributions of Charaudeau and Orlandi. As categories, ethos and antiethos, interdiscourses, discursive formations, ideological formations, and social conditions of production are observed. It is concluded that Lulismo was mobilized to fight against the Temer government and the Brazilian Social Democratic Party, which were not dangerous rivals; however, it failed to build a narrative against the “dragons” of anti-petismo that questioned not only the Brazilian electoral game, but the democratic regime itself.https://iconos.flacsoandes.edu.ec/index.php/iconos/article/view/5633anti-petismoelectoral campaign2018 electionsfernando haddadlulalulismo |
| spellingShingle | Mércia Alves Joyce Miranda Leão Martins Between giants and windmills: Lulismo in the presidential elections of 2018 Íconos anti-petismo electoral campaign 2018 elections fernando haddad lula lulismo |
| title | Between giants and windmills: Lulismo in the presidential elections of 2018 |
| title_full | Between giants and windmills: Lulismo in the presidential elections of 2018 |
| title_fullStr | Between giants and windmills: Lulismo in the presidential elections of 2018 |
| title_full_unstemmed | Between giants and windmills: Lulismo in the presidential elections of 2018 |
| title_short | Between giants and windmills: Lulismo in the presidential elections of 2018 |
| title_sort | between giants and windmills lulismo in the presidential elections of 2018 |
| topic | anti-petismo electoral campaign 2018 elections fernando haddad lula lulismo |
| url | https://iconos.flacsoandes.edu.ec/index.php/iconos/article/view/5633 |
| work_keys_str_mv | AT merciaalves betweengiantsandwindmillslulismointhepresidentialelectionsof2018 AT joycemirandaleaomartins betweengiantsandwindmillslulismointhepresidentialelectionsof2018 |