Food Advertising and Italian Colonial Propaganda

The article deals with the most important food advertisements in which black bodies were used to support Italian colonial propaganda. The aim of the article is to show the role of race, gender, and sexuality in the dissemination of various racial stereotypes and colonial imaginaries in the public sp...

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Bibliographic Details
Main Author: Gabriele Proglio
Format: Article
Language:fra
Published: Association Mnémosyne 2024-12-01
Series:Genre & Histoire
Subjects:
Online Access:https://journals.openedition.org/genrehistoire/9857
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author Gabriele Proglio
author_facet Gabriele Proglio
author_sort Gabriele Proglio
collection DOAJ
description The article deals with the most important food advertisements in which black bodies were used to support Italian colonial propaganda. The aim of the article is to show the role of race, gender, and sexuality in the dissemination of various racial stereotypes and colonial imaginaries in the public sphere. Using the SALCE ad collection, quantitative and qualitative analyses of the visual sources considered are combined. In the conclusion, some new possible historical trajectories are identified to explore the role of advertising in shaping a racialized and sexist public imagination view of overseas in terms of visuality and taste.
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spelling doaj.art-4cacc40ad5484029abfae3f628dd56372025-01-09T16:23:33ZfraAssociation MnémosyneGenre & Histoire2102-58862024-12-013410.4000/12ykuFood Advertising and Italian Colonial PropagandaGabriele ProglioThe article deals with the most important food advertisements in which black bodies were used to support Italian colonial propaganda. The aim of the article is to show the role of race, gender, and sexuality in the dissemination of various racial stereotypes and colonial imaginaries in the public sphere. Using the SALCE ad collection, quantitative and qualitative analyses of the visual sources considered are combined. In the conclusion, some new possible historical trajectories are identified to explore the role of advertising in shaping a racialized and sexist public imagination view of overseas in terms of visuality and taste.https://journals.openedition.org/genrehistoire/9857gendersexualityfood advertisingcolonial propagandarace
spellingShingle Gabriele Proglio
Food Advertising and Italian Colonial Propaganda
Genre & Histoire
gender
sexuality
food advertising
colonial propaganda
race
title Food Advertising and Italian Colonial Propaganda
title_full Food Advertising and Italian Colonial Propaganda
title_fullStr Food Advertising and Italian Colonial Propaganda
title_full_unstemmed Food Advertising and Italian Colonial Propaganda
title_short Food Advertising and Italian Colonial Propaganda
title_sort food advertising and italian colonial propaganda
topic gender
sexuality
food advertising
colonial propaganda
race
url https://journals.openedition.org/genrehistoire/9857
work_keys_str_mv AT gabrieleproglio foodadvertisinganditaliancolonialpropaganda