Food Advertising and Italian Colonial Propaganda
The article deals with the most important food advertisements in which black bodies were used to support Italian colonial propaganda. The aim of the article is to show the role of race, gender, and sexuality in the dissemination of various racial stereotypes and colonial imaginaries in the public sp...
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Format: | Article |
Language: | fra |
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Association Mnémosyne
2024-12-01
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Series: | Genre & Histoire |
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Online Access: | https://journals.openedition.org/genrehistoire/9857 |
_version_ | 1826891953751457792 |
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author | Gabriele Proglio |
author_facet | Gabriele Proglio |
author_sort | Gabriele Proglio |
collection | DOAJ |
description | The article deals with the most important food advertisements in which black bodies were used to support Italian colonial propaganda. The aim of the article is to show the role of race, gender, and sexuality in the dissemination of various racial stereotypes and colonial imaginaries in the public sphere. Using the SALCE ad collection, quantitative and qualitative analyses of the visual sources considered are combined. In the conclusion, some new possible historical trajectories are identified to explore the role of advertising in shaping a racialized and sexist public imagination view of overseas in terms of visuality and taste. |
first_indexed | 2025-02-17T04:11:12Z |
format | Article |
id | doaj.art-4cacc40ad5484029abfae3f628dd5637 |
institution | Directory Open Access Journal |
issn | 2102-5886 |
language | fra |
last_indexed | 2025-02-17T04:11:12Z |
publishDate | 2024-12-01 |
publisher | Association Mnémosyne |
record_format | Article |
series | Genre & Histoire |
spelling | doaj.art-4cacc40ad5484029abfae3f628dd56372025-01-09T16:23:33ZfraAssociation MnémosyneGenre & Histoire2102-58862024-12-013410.4000/12ykuFood Advertising and Italian Colonial PropagandaGabriele ProglioThe article deals with the most important food advertisements in which black bodies were used to support Italian colonial propaganda. The aim of the article is to show the role of race, gender, and sexuality in the dissemination of various racial stereotypes and colonial imaginaries in the public sphere. Using the SALCE ad collection, quantitative and qualitative analyses of the visual sources considered are combined. In the conclusion, some new possible historical trajectories are identified to explore the role of advertising in shaping a racialized and sexist public imagination view of overseas in terms of visuality and taste.https://journals.openedition.org/genrehistoire/9857gendersexualityfood advertisingcolonial propagandarace |
spellingShingle | Gabriele Proglio Food Advertising and Italian Colonial Propaganda Genre & Histoire gender sexuality food advertising colonial propaganda race |
title | Food Advertising and Italian Colonial Propaganda |
title_full | Food Advertising and Italian Colonial Propaganda |
title_fullStr | Food Advertising and Italian Colonial Propaganda |
title_full_unstemmed | Food Advertising and Italian Colonial Propaganda |
title_short | Food Advertising and Italian Colonial Propaganda |
title_sort | food advertising and italian colonial propaganda |
topic | gender sexuality food advertising colonial propaganda race |
url | https://journals.openedition.org/genrehistoire/9857 |
work_keys_str_mv | AT gabrieleproglio foodadvertisinganditaliancolonialpropaganda |