Investigating Consumer Insight by Using Completion Techniques: A Pilot Study of a Motorcycle Accessory Shop in Thailand
With almost ten percent of the world’s motorcycles in use in Thailand, this indicates that Thailand is a big market for motorcycle accessories in the world. This pilot qualitative research aims to investigate consumer insight by using completion techniques (sentence completion and story completion)...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2012-03-01
|
| Series: | International Review of Management and Marketing |
| Online Access: | http://mail.econjournals.com/index.php/irmm/article/view/179 |