Effect of Negative Online Reviews and Physician Responses on Health Consumers’ Choice: Experimental Study

Effect of Negative Online Reviews and Physician Responses on Health Consumers’ Choice: Experimental Study

BackgroundThe COVID-19 pandemic has highlighted the importance of online medical services. Although some researchers have investigated how numerical ratings affect consumer choice, limited studies have focused on the effect of negative reviews that most concern physicians....

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Bibliographic Details
Main Authors:	Xi Han, Yongxi Lin, Wenting Han, Ke Liao, Kefu Mei
Format:	Article
Language:	English
Published:	JMIR Publications 2024-03-01
Series:	Journal of Medical Internet Research
Online Access:	https://www.jmir.org/2024/1/e46713

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