ANALYSIS OF REALM OF VALOR AND ITS BUSINESS MODEL ON PC AND MOBILE PLATFORM COMPARISON
This paper explores the attractiveness and sophistication of Realm of Valor (ROV) using game refinement theory and analyzes its business model by gamification. ROV is one of the most attractive and popular MOBA games in mobile platform. It is free-to-play (F2P) game which is the most popular busines...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UKM Press
2018-12-01
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| Series: | Asia-Pacific Journal of Information Technology and Multimedia |
| Subjects: | |
| Online Access: | https://www.ukm.my/apjitm/view.php?id=11 |
| _version_ | 1818657144843534336 |
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| author | Punyawee Anunpattana Mohd Nor Akmal Khalid Umi Kalsom Yusof Hiroyuki Iida |
| author_facet | Punyawee Anunpattana Mohd Nor Akmal Khalid Umi Kalsom Yusof Hiroyuki Iida |
| author_sort | Punyawee Anunpattana |
| collection | DOAJ |
| description | This paper explores the attractiveness and sophistication of Realm of Valor (ROV) using game refinement theory and analyzes its business model by gamification. ROV is one of the most attractive and popular MOBA games in mobile platform. It is free-to-play (F2P) game which is the most popular business model for mobile platform. The result shows that ROV has game refinement value in sophisticated zone that implies entertainment and competitiveness experiences. Moreover, the results are used to make a comparison of platform transformation of MOBA genre which causes from quick time battle characteristics. We also present the result of evolution skin revenue essentially increase over the year due to number of mobile users. Finally, ROV is one of the best examples in monetization while introducing suitable characteristics for the mobile platform such that players can feel entertainment and excitement. |
| first_indexed | 2024-12-17T03:36:49Z |
| format | Article |
| id | doaj.art-4cd307db0a22410aa7b58da4ae00dd02 |
| institution | Directory Open Access Journal |
| issn | 2289-2192 |
| language | English |
| last_indexed | 2024-12-17T03:36:49Z |
| publishDate | 2018-12-01 |
| publisher | UKM Press |
| record_format | Article |
| series | Asia-Pacific Journal of Information Technology and Multimedia |
| spelling | doaj.art-4cd307db0a22410aa7b58da4ae00dd022022-12-21T22:05:07ZengUKM PressAsia-Pacific Journal of Information Technology and Multimedia2289-21922018-12-0172-2111https://doi.org/10.17576/apjitm-2018-0702(02)-01ANALYSIS OF REALM OF VALOR AND ITS BUSINESS MODEL ON PC AND MOBILE PLATFORM COMPARISONPunyawee AnunpattanaMohd Nor Akmal Khalid Umi Kalsom YusofHiroyuki IidaThis paper explores the attractiveness and sophistication of Realm of Valor (ROV) using game refinement theory and analyzes its business model by gamification. ROV is one of the most attractive and popular MOBA games in mobile platform. It is free-to-play (F2P) game which is the most popular business model for mobile platform. The result shows that ROV has game refinement value in sophisticated zone that implies entertainment and competitiveness experiences. Moreover, the results are used to make a comparison of platform transformation of MOBA genre which causes from quick time battle characteristics. We also present the result of evolution skin revenue essentially increase over the year due to number of mobile users. Finally, ROV is one of the best examples in monetization while introducing suitable characteristics for the mobile platform such that players can feel entertainment and excitement.https://www.ukm.my/apjitm/view.php?id=11game refinement theory; moba; realm of valor (rov); gamification; evolution skin; arcana system |
| spellingShingle | Punyawee Anunpattana Mohd Nor Akmal Khalid Umi Kalsom Yusof Hiroyuki Iida ANALYSIS OF REALM OF VALOR AND ITS BUSINESS MODEL ON PC AND MOBILE PLATFORM COMPARISON Asia-Pacific Journal of Information Technology and Multimedia game refinement theory; moba; realm of valor (rov); gamification; evolution skin; arcana system |
| title | ANALYSIS OF REALM OF VALOR AND ITS BUSINESS MODEL ON PC AND MOBILE PLATFORM COMPARISON |
| title_full | ANALYSIS OF REALM OF VALOR AND ITS BUSINESS MODEL ON PC AND MOBILE PLATFORM COMPARISON |
| title_fullStr | ANALYSIS OF REALM OF VALOR AND ITS BUSINESS MODEL ON PC AND MOBILE PLATFORM COMPARISON |
| title_full_unstemmed | ANALYSIS OF REALM OF VALOR AND ITS BUSINESS MODEL ON PC AND MOBILE PLATFORM COMPARISON |
| title_short | ANALYSIS OF REALM OF VALOR AND ITS BUSINESS MODEL ON PC AND MOBILE PLATFORM COMPARISON |
| title_sort | analysis of realm of valor and its business model on pc and mobile platform comparison |
| topic | game refinement theory; moba; realm of valor (rov); gamification; evolution skin; arcana system |
| url | https://www.ukm.my/apjitm/view.php?id=11 |
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