“Speak Up!” Investigating U.S. professional sports teams' #BlackLivesMatter statements

George Floyd's death caused by police brutality fueled a wave of the Black Lives Matter (BLM) movement both nationally and globally. Almost every professional sports team in the United States released a statement pertaining to racial inequality and social injustice. The current study investigat...

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Main Authors: Dae Hee Kwak, Sean Pradhan, Zhjing Chen
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-05-01
Series:Frontiers in Sports and Active Living
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fspor.2023.1192784/full
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author Dae Hee Kwak
Sean Pradhan
Zhjing Chen
author_facet Dae Hee Kwak
Sean Pradhan
Zhjing Chen
author_sort Dae Hee Kwak
collection DOAJ
description George Floyd's death caused by police brutality fueled a wave of the Black Lives Matter (BLM) movement both nationally and globally. Almost every professional sports team in the United States released a statement pertaining to racial inequality and social injustice. The current study investigated the content and word counts of the BLM statements posted on Twitter by all teams across the four major men's professional sports leagues: Major League Baseball (MLB), National Basketball Association (NBA), National Football League (NFL), and National Hockey League (NHL). Based on a series of text analyses, we found differences in both the content and word counts of statements put forth by each league. Notably, compared to teams in other leagues, NFL teams avoided negative sentiment words (e.g., by not using words like “racism”) and utilized more action-oriented terms like “support”, “listen”, and “conversation” in their statements. Practical implications and future directions for research are discussed.
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spelling doaj.art-4cd4d0e3ca6945ca81351e6f28b39c892023-05-26T04:53:23ZengFrontiers Media S.A.Frontiers in Sports and Active Living2624-93672023-05-01510.3389/fspor.2023.11927841192784“Speak Up!” Investigating U.S. professional sports teams' #BlackLivesMatter statementsDae Hee Kwak0Sean Pradhan1Zhjing Chen2Department of Sport Management, University of Michigan, Ann Arbor, MI, United StatesDepartment of Management, Menlo College, Atherton, CA, United StatesDepartment of Sport Management, University of Michigan, Ann Arbor, MI, United StatesGeorge Floyd's death caused by police brutality fueled a wave of the Black Lives Matter (BLM) movement both nationally and globally. Almost every professional sports team in the United States released a statement pertaining to racial inequality and social injustice. The current study investigated the content and word counts of the BLM statements posted on Twitter by all teams across the four major men's professional sports leagues: Major League Baseball (MLB), National Basketball Association (NBA), National Football League (NFL), and National Hockey League (NHL). Based on a series of text analyses, we found differences in both the content and word counts of statements put forth by each league. Notably, compared to teams in other leagues, NFL teams avoided negative sentiment words (e.g., by not using words like “racism”) and utilized more action-oriented terms like “support”, “listen”, and “conversation” in their statements. Practical implications and future directions for research are discussed.https://www.frontiersin.org/articles/10.3389/fspor.2023.1192784/fulltext analysissentiment analaysissocial activismpublic relationsprofessional sports
spellingShingle Dae Hee Kwak
Sean Pradhan
Zhjing Chen
“Speak Up!” Investigating U.S. professional sports teams' #BlackLivesMatter statements
Frontiers in Sports and Active Living
text analysis
sentiment analaysis
social activism
public relations
professional sports
title “Speak Up!” Investigating U.S. professional sports teams' #BlackLivesMatter statements
title_full “Speak Up!” Investigating U.S. professional sports teams' #BlackLivesMatter statements
title_fullStr “Speak Up!” Investigating U.S. professional sports teams' #BlackLivesMatter statements
title_full_unstemmed “Speak Up!” Investigating U.S. professional sports teams' #BlackLivesMatter statements
title_short “Speak Up!” Investigating U.S. professional sports teams' #BlackLivesMatter statements
title_sort speak up investigating u s professional sports teams blacklivesmatter statements
topic text analysis
sentiment analaysis
social activism
public relations
professional sports
url https://www.frontiersin.org/articles/10.3389/fspor.2023.1192784/full
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