Strategic pricing across the product’s sales cycle: a conceptualization
Establishing the initial price for a new product is one of the most important decisions a firm will make. Implementing and adjusting this price over the sales cycle of the new product are crucial decisions for both its short- and long-term success. A modification of the product life cycle (PLC) conc...
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2017-11-01
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| Series: | Innovative Marketing |
| Subjects: | |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/9339/IM_2017_03_Rink.pdf |
| _version_ | 1818311587489906688 |
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| author | David R. Rink |
| author_facet | David R. Rink |
| author_sort | David R. Rink |
| collection | DOAJ |
| description | Establishing the initial price for a new product is one of the most important decisions a firm will make. Implementing and adjusting this price over the sales cycle of the new product are crucial decisions for both its short- and long-term success. A modification of the product life cycle (PLC) concept is presented to reflect one of the many alternative price-setting strategies available to the company. After justifying and illustrating the modified PLC pricing strategy, applications and limitations are presented and discussed. |
| first_indexed | 2024-12-13T08:04:20Z |
| format | Article |
| id | doaj.art-4ce82d7fbc8a4215a51601ea461026d3 |
| institution | Directory Open Access Journal |
| issn | 1814-2427 1816-6326 |
| language | English |
| last_indexed | 2024-12-13T08:04:20Z |
| publishDate | 2017-11-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Innovative Marketing |
| spelling | doaj.art-4ce82d7fbc8a4215a51601ea461026d32022-12-21T23:54:20ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262017-11-0113361610.21511/im.13(3).2017.019339Strategic pricing across the product’s sales cycle: a conceptualizationDavid R. Rink0Professor of Marketing, School of Business, Indiana University KokomoEstablishing the initial price for a new product is one of the most important decisions a firm will make. Implementing and adjusting this price over the sales cycle of the new product are crucial decisions for both its short- and long-term success. A modification of the product life cycle (PLC) concept is presented to reflect one of the many alternative price-setting strategies available to the company. After justifying and illustrating the modified PLC pricing strategy, applications and limitations are presented and discussed.https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/9339/IM_2017_03_Rink.pdfnew productpenetration pricingproduct life cycleskim pricingstrategic pricing |
| spellingShingle | David R. Rink Strategic pricing across the product’s sales cycle: a conceptualization Innovative Marketing new product penetration pricing product life cycle skim pricing strategic pricing |
| title | Strategic pricing across the product’s sales cycle: a conceptualization |
| title_full | Strategic pricing across the product’s sales cycle: a conceptualization |
| title_fullStr | Strategic pricing across the product’s sales cycle: a conceptualization |
| title_full_unstemmed | Strategic pricing across the product’s sales cycle: a conceptualization |
| title_short | Strategic pricing across the product’s sales cycle: a conceptualization |
| title_sort | strategic pricing across the product s sales cycle a conceptualization |
| topic | new product penetration pricing product life cycle skim pricing strategic pricing |
| url | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/9339/IM_2017_03_Rink.pdf |
| work_keys_str_mv | AT davidrrink strategicpricingacrosstheproductssalescycleaconceptualization |