Intention to Purchase Eco-Friendly Handcrafted Fashion Products for Gifting and Personal Use: A Comparison of National and Foreign Consumers
This study aims to examine consumer intention to purchase eco-friendly, handcrafted fashion products made from upcycled clothing and traditional Indonesian batik fabric. Data were collected via an online questionnaire with 289 participants, including both Indonesian and non-Indonesian consumers. The...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2023-02-01
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| Series: | Behavioral Sciences |
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| Online Access: | https://www.mdpi.com/2076-328X/13/2/171 |
| _version_ | 1797622340462313472 |
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| author | Dindin Saepudin Alireza Shabani Shojaei Belem Barbosa Isabel Pedrosa |
| author_facet | Dindin Saepudin Alireza Shabani Shojaei Belem Barbosa Isabel Pedrosa |
| author_sort | Dindin Saepudin |
| collection | DOAJ |
| description | This study aims to examine consumer intention to purchase eco-friendly, handcrafted fashion products made from upcycled clothing and traditional Indonesian batik fabric. Data were collected via an online questionnaire with 289 participants, including both Indonesian and non-Indonesian consumers. The hypotheses were tested using structural equation modeling in SmartPLS 3. The results showed that fashion motivation and perceived value positively impacted the intention to purchase this type of product for personal use and for gifting. The perceived price had a positive effect on purchase intention for gifting. Altruistic motivations affected attitudes but not purchase intentions. Differences were identified between national and foreign consumers regarding the impact of price perception on attitudes and personal purchase intentions. The study provides practical implications for small businesses, artisan crafts, and entrepreneurs. |
| first_indexed | 2024-03-11T09:08:51Z |
| format | Article |
| id | doaj.art-4d04795055d245f087e478bc5621f003 |
| institution | Directory Open Access Journal |
| issn | 2076-328X |
| language | English |
| last_indexed | 2024-03-11T09:08:51Z |
| publishDate | 2023-02-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Behavioral Sciences |
| spelling | doaj.art-4d04795055d245f087e478bc5621f0032023-11-16T19:09:33ZengMDPI AGBehavioral Sciences2076-328X2023-02-0113217110.3390/bs13020171Intention to Purchase Eco-Friendly Handcrafted Fashion Products for Gifting and Personal Use: A Comparison of National and Foreign ConsumersDindin Saepudin0Alireza Shabani Shojaei1Belem Barbosa2Isabel Pedrosa3Coimbra Business School, Polytechnic Institute of Coimbra, 3045-601 Coimbra, PortugalSchool of Economics and Management, University of Porto, 4200-464 Porto, PortugalResearch Unit on Governance, Competitiveness and Public Policies (GOVCOPP), Center for Economics and Finance at UPorto (cef.up), School of Economics and Management, University of Porto, 4200-464 Porto, PortugalCoimbra Business School, Polytechnic Institute of Coimbra, 3045-601 Coimbra, PortugalThis study aims to examine consumer intention to purchase eco-friendly, handcrafted fashion products made from upcycled clothing and traditional Indonesian batik fabric. Data were collected via an online questionnaire with 289 participants, including both Indonesian and non-Indonesian consumers. The hypotheses were tested using structural equation modeling in SmartPLS 3. The results showed that fashion motivation and perceived value positively impacted the intention to purchase this type of product for personal use and for gifting. The perceived price had a positive effect on purchase intention for gifting. Altruistic motivations affected attitudes but not purchase intentions. Differences were identified between national and foreign consumers regarding the impact of price perception on attitudes and personal purchase intentions. The study provides practical implications for small businesses, artisan crafts, and entrepreneurs.https://www.mdpi.com/2076-328X/13/2/171purchase intentionfashion motivationperceived valueprice perceptionrecycled clothtraditional cloth |
| spellingShingle | Dindin Saepudin Alireza Shabani Shojaei Belem Barbosa Isabel Pedrosa Intention to Purchase Eco-Friendly Handcrafted Fashion Products for Gifting and Personal Use: A Comparison of National and Foreign Consumers Behavioral Sciences purchase intention fashion motivation perceived value price perception recycled cloth traditional cloth |
| title | Intention to Purchase Eco-Friendly Handcrafted Fashion Products for Gifting and Personal Use: A Comparison of National and Foreign Consumers |
| title_full | Intention to Purchase Eco-Friendly Handcrafted Fashion Products for Gifting and Personal Use: A Comparison of National and Foreign Consumers |
| title_fullStr | Intention to Purchase Eco-Friendly Handcrafted Fashion Products for Gifting and Personal Use: A Comparison of National and Foreign Consumers |
| title_full_unstemmed | Intention to Purchase Eco-Friendly Handcrafted Fashion Products for Gifting and Personal Use: A Comparison of National and Foreign Consumers |
| title_short | Intention to Purchase Eco-Friendly Handcrafted Fashion Products for Gifting and Personal Use: A Comparison of National and Foreign Consumers |
| title_sort | intention to purchase eco friendly handcrafted fashion products for gifting and personal use a comparison of national and foreign consumers |
| topic | purchase intention fashion motivation perceived value price perception recycled cloth traditional cloth |
| url | https://www.mdpi.com/2076-328X/13/2/171 |
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