Check-in to the future: Exploring the impact of contemporary information technologies and artificial intelligence on the hotel industry
The hotel industry is undergoing significant change as a result of technological advancements and shifting guest preferences. Artificial intelligence (AI) is playing an increasingly important role in this transformation, allowing hotels to provide personalized, efficient, and sustainable experiences...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Visoka turistička škola strukovnih studija, Beograd
2023-01-01
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| Series: | Turističko Poslovanje |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3099/2023/0354-30992331005Q.pdf |
| _version_ | 1797743647172591616 |
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| author | Štilić Anđelka Nicić Miloš Puška Adis |
| author_facet | Štilić Anđelka Nicić Miloš Puška Adis |
| author_sort | Štilić Anđelka |
| collection | DOAJ |
| description | The hotel industry is undergoing significant change as a result of technological advancements and shifting guest preferences. Artificial intelligence (AI) is playing an increasingly important role in this transformation, allowing hotels to provide personalized, efficient, and sustainable experiences that meet the needs of modern travelers. This paper provides an overview of the role and application of AI in the hotel industry, highlighting its benefits and challenges as well as presenting case studies that show how hotels are currently utilizing AI technology. According to the review of literature, AI technology can be used to optimize hotel operations, improve the guest experience, and boost sustainability efforts. However, the use of AI technology in the hotel industry raises concerns about data privacy and security, job displacement, and the need for human supervision to ensure ethical and responsible deployment. Finally, the paper discusses the future directions of AI in the hotel industry, highlighting the emergence of voice technology and augmented reality as potential areas for future innovation. This paper adds to the growing body of literature on the use of AI in the hotel industry and provides useful insights for hotel managers, technology providers, and researchers. |
| first_indexed | 2024-03-12T14:58:25Z |
| format | Article |
| id | doaj.art-4d091b054ccb4b69b4f0f745adddf0a2 |
| institution | Directory Open Access Journal |
| issn | 0354-3099 2560-3361 |
| language | English |
| last_indexed | 2024-03-12T14:58:25Z |
| publishDate | 2023-01-01 |
| publisher | Visoka turistička škola strukovnih studija, Beograd |
| record_format | Article |
| series | Turističko Poslovanje |
| spelling | doaj.art-4d091b054ccb4b69b4f0f745adddf0a22023-08-14T09:57:33ZengVisoka turistička škola strukovnih studija, BeogradTurističko Poslovanje0354-30992560-33612023-01-012023315170354-30992331005QCheck-in to the future: Exploring the impact of contemporary information technologies and artificial intelligence on the hotel industryŠtilić Anđelka0https://orcid.org/0000-0002-9131-1642Nicić Miloš1Puška Adis2https://orcid.org/0000-0003-3274-0188Academy of Applied Studies Belgrade, The College of Tourism, Belgrade, SerbiaAcademy of Applied Studies Belgrade, The College of Tourism, Belgrade, SerbiaGovernment of Brčko District, Department of Public Safety, Brčko, Bosnia and HerzegovinaThe hotel industry is undergoing significant change as a result of technological advancements and shifting guest preferences. Artificial intelligence (AI) is playing an increasingly important role in this transformation, allowing hotels to provide personalized, efficient, and sustainable experiences that meet the needs of modern travelers. This paper provides an overview of the role and application of AI in the hotel industry, highlighting its benefits and challenges as well as presenting case studies that show how hotels are currently utilizing AI technology. According to the review of literature, AI technology can be used to optimize hotel operations, improve the guest experience, and boost sustainability efforts. However, the use of AI technology in the hotel industry raises concerns about data privacy and security, job displacement, and the need for human supervision to ensure ethical and responsible deployment. Finally, the paper discusses the future directions of AI in the hotel industry, highlighting the emergence of voice technology and augmented reality as potential areas for future innovation. This paper adds to the growing body of literature on the use of AI in the hotel industry and provides useful insights for hotel managers, technology providers, and researchers.https://scindeks-clanci.ceon.rs/data/pdf/0354-3099/2023/0354-30992331005Q.pdfartificial intelligence aitechnologyhotel industrymarriotthiltonintercontinental |
| spellingShingle | Štilić Anđelka Nicić Miloš Puška Adis Check-in to the future: Exploring the impact of contemporary information technologies and artificial intelligence on the hotel industry Turističko Poslovanje artificial intelligence ai technology hotel industry marriott hilton intercontinental |
| title | Check-in to the future: Exploring the impact of contemporary information technologies and artificial intelligence on the hotel industry |
| title_full | Check-in to the future: Exploring the impact of contemporary information technologies and artificial intelligence on the hotel industry |
| title_fullStr | Check-in to the future: Exploring the impact of contemporary information technologies and artificial intelligence on the hotel industry |
| title_full_unstemmed | Check-in to the future: Exploring the impact of contemporary information technologies and artificial intelligence on the hotel industry |
| title_short | Check-in to the future: Exploring the impact of contemporary information technologies and artificial intelligence on the hotel industry |
| title_sort | check in to the future exploring the impact of contemporary information technologies and artificial intelligence on the hotel industry |
| topic | artificial intelligence ai technology hotel industry marriott hilton intercontinental |
| url | https://scindeks-clanci.ceon.rs/data/pdf/0354-3099/2023/0354-30992331005Q.pdf |
| work_keys_str_mv | AT stilicanđelka checkintothefutureexploringtheimpactofcontemporaryinformationtechnologiesandartificialintelligenceonthehotelindustry AT nicicmilos checkintothefutureexploringtheimpactofcontemporaryinformationtechnologiesandartificialintelligenceonthehotelindustry AT puskaadis checkintothefutureexploringtheimpactofcontemporaryinformationtechnologiesandartificialintelligenceonthehotelindustry |