Preference of voice and performance style in radio advertising
This study sought to find out which style of radio advertisement performance listeners consider likable, and which acoustic features differentiate the likable from the unlikable. The same spokespersons presented a gender neutral pretend-advertisement in two styles: calm and energetic. Listeners had...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Eesti Rakenduslingvistika Ühing (Estonian Association for Applied Linguistics)
2024-04-01
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| Series: | Eesti Rakenduslingvistika Ühingu Aastaraamat |
| Subjects: | |
| Online Access: | http://arhiiv.rakenduslingvistika.ee/ajakirjad/index.php/aastaraamat/article/view/ERYa20.11 |