Preference of voice and performance style in radio advertising

Preference of voice and performance style in radio advertising

This study sought to find out which style of radio advertisement performance listeners consider likable, and which acoustic features differentiate the likable from the unlikable. The same spokespersons presented a gender neutral pretend-advertisement in two styles: calm and energetic. Listeners had...

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Bibliographic Details
Main Authors: Hille Pajupuu, Rene Altrov, Jaan Pajupuu
Format: Article
Language:English
Published: Eesti Rakenduslingvistika Ühing (Estonian Association for Applied Linguistics) 2024-04-01
Series:Eesti Rakenduslingvistika Ühingu Aastaraamat
Subjects:
radio commercials
speaking styles
voice likability
speech perception
acoustic features
gemaps
Online Access:http://arhiiv.rakenduslingvistika.ee/ajakirjad/index.php/aastaraamat/article/view/ERYa20.11

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